Connect HubSpot to Cumul.io to Streamline Marketing Analytics

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What is HubSpot?

HubSpot is a leading inbound marketing, sales, and customer service platform designed to help businesses attract visitors, convert leads, close deals, and delight customers. Enterprise companies benefit from using HubSpot by streamlining their marketing and sales processes, generating more leads, and enhancing customer relationships. HubSpot offers a variety of tools, including marketing automation, CRM, social media management, and analytics, making it a comprehensive solution for businesses looking to grow and succeed.

What is Cumul.io?

Cumul.io is a powerful data visualization and business intelligence platform that enables enterprise companies to create interactive, real-time dashboards and gain valuable insights from their data. With Cumul.io, businesses can easily connect and analyze data from multiple sources, create stunning visualizations, and share insights across their organization. Its intuitive drag-and-drop interface allows users to build custom dashboards without any coding skills, simplifying the process of data analysis and decision-making for businesses of all sizes.

Connecting HubSpot to Cumul.io

Connecting HubSpot to Cumul.io can be done in several ways, including:

  • Using the native integration available in Cumul.io, which allows you to easily connect your HubSpot account and start visualizing your marketing data in real-time.
  • Using a third-party data connector for Cumul.io HubSpot, such as Zapier or Integromat, to automate the process of importing data from HubSpot to Cumul.io.
  • Developing a custom integration using HubSpot's API, which requires technical expertise and time to build and maintain the connection.
  • Utilizing Improvado, a powerful and scalable marketing analytics platform, to simplify the process of extracting, transforming, and loading data from HubSpot to Cumul.io, ensuring a seamless and efficient data integration.

While each of these methods has its merits, using Improvado offers several advantages over other methods, such as:

  • Effortless data extraction and load, thanks to Improvado's EL capabilities.
  • A comprehensive list of metrics and dimensions that can be automatically extracted from HubSpot, allowing for deep and insightful data analysis.
  • Customizable data transformations, ensuring that your HubSpot data is in the right format for Cumul.io.
  • Scalability, as Improvado can handle large volumes of data and grow with your business.
  • Time and cost savings, as Improvado eliminates the need for manual data extraction, transformation, and loading.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting HubSpot to Cumul.io with Improvado

Improvado is the best solution for connecting HubSpot to Cumul.io, as it offers a complete data pipeline that handles data extraction, transformation, and normalization. This ensures that your HubSpot data is in the right format for Cumul.io, allowing you to create insightful and actionable visualizations with ease. Additionally, Improvado's platform is designed to handle large volumes of data, making it suitable for enterprise companies with complex marketing and sales data needs.

Moreover, Improvado offers exceptional customer support, ensuring that you receive the assistance you need to connect your HubSpot and Cumul.io platforms successfully. The platform's customization options allow you to tailor the data integration process to your specific requirements, making it an ideal choice for businesses looking for a flexible and scalable solution.

Finally, by centralizing your marketing and sales data with Improvado, you can eliminate data silos and gain a holistic view of your business performance, empowering you to make data-driven decisions that drive growth and success.

Summary of connection HubSpot to Cumul.io

In conclusion, connecting HubSpot and Cumul.io is made easy and efficient with Improvado. This powerful marketing analytics platform offers a seamless data integration process that handles data extraction, transformation, and normalization, ensuring that your HubSpot data is in the perfect format for Cumul.io. With Improvado's scalability, customization options, exceptional customer support, and ability to process large volumes of data, you can confidently centralize your marketing and sales data and unlock valuable insights. To learn more and get started, book a call with an Improvado expert today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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