Connect Apple Search Ads to Cumul.io for Unbiased Marketing Insights

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What is Apple Search Ads?

Apple Search Ads is an advertising platform that allows enterprise companies to promote their apps within the App Store for iPhone and iPad users. By leveraging Apple Search Ads, businesses can target specific audiences, increase app visibility, and drive app downloads. This powerful tool helps enterprises optimize their app marketing strategy and reach potential customers effectively.

What is Cumul.io?

Cumul.io is a leading BI and data visualization platform designed for enterprise companies. With its intuitive drag-and-drop interface, Cumul.io enables users to create interactive dashboards, analyze data, and share insights with colleagues. The platform supports a wide range of data sources, making it an ideal choice for organizations seeking to centralize their marketing and sales data for better decision-making.

Connecting Apple Search Ads to Cumul.io

There are several ways to connect Apple Search Ads to Cumul.io:

  • Use the Cumul.io data connector to directly import Apple Search Ads data into the platform.
  • Export data from Apple Search Ads as a CSV file and then import it into Cumul.io.
  • Utilize an ETL (extract, transform, load) tool to automate data extraction from Apple Search Ads and load it into Cumul.io.
  • Create a custom integration using the Apple Search Ads API and Cumul.io API to synchronize data between the platforms automatically.
  • Choose Improvado as your data integration solution for a seamless and efficient way to extract and load data from Apple Search Ads to Cumul.io.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Apple Search Ads to Cumul.io with Improvado

Improvado is the best solution for connecting Apple Search Ads to Cumul.io for several reasons:

  • Improvado offers a pre-built connector that simplifies the integration process and saves time.
  • With Improvado, you can automate the extraction of a wide range of metrics and dimensions from Apple Search Ads, eliminating manual data import and export.
  • Improvado's platform is highly customizable and scalable, allowing it to handle large volumes of data and adapt to the unique needs of enterprise companies.
  • Improvado provides excellent customer support, ensuring a smooth and efficient integration process.

Summary of connection Apple Search Ads to Cumul.io

In summary, connecting Apple Search Ads and Cumul.io is essential for enterprise companies to centralize their marketing and sales data, visualize and analyze their app performance, and make data-driven decisions. Improvado is the ideal solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. To learn more about Improvado's capabilities and how it can help your business, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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