Connect Adobe Analytics (ex. Omniture) to Cumul.io for Real-Time Data Flow

Adobe Analytics (ex. Omniture) is a powerful web analytics tool used by large enterprises to track, analyze, and optimize their digital marketing efforts. This platform offers advanced features like real-time analytics, segmentation, cross-channel attribution, and predictive analytics. By leveraging Adobe Analytics, enterprise companies can gain valuable insights into their customer behavior, optimize marketing campaigns, and make data-driven decisions to drive growth.

Cumul.io is an intuitive, easy-to-use BI and data visualization platform designed for enterprise companies. It enables organizations to create interactive, real-time dashboards and visualizations that provide a comprehensive view of their data. Cumul.io offers a wide array of customization options and integrations with other data sources, making it the perfect tool for businesses looking to make sense of their marketing data in a visually appealing and easily digestible format.

Connecting Adobe Analytics (ex. Omniture) to Cumul.io can be accomplished in several steps:

• First, export data from Adobe Analytics to a suitable format such as CSV or JSON.
• Next, import the data into Cumul.io by configuring a data connector, which will allow you to sync your Adobe Analytics data with your Cumul.io dashboard.
• Connect Cumul.io to Adobe Analytics by setting up API and authentication details. This will enable you to import data from Adobe Analytics directly into Cumul.io without any additional steps.
• Customize your Cumul.io dashboard to display the imported data in various visual formats, such as graphs, charts, and tables.
• Update your dashboard regularly to ensure that it stays current with the latest data from Adobe Analytics.
• An alternative to manually connecting the two platforms is to use a data connector like Improvado, which simplifies the process and offers additional benefits.

Improvado is the ideal solution for connecting Adobe Analytics (ex. Omniture) to Cumul.io, as it is specifically designed to handle the complex data requirements of large enterprises. Improvado's data connector automatically extracts and loads data from Adobe Analytics into Cumul.io, eliminating the need for manual data exports and imports. Furthermore, Improvado provides a comprehensive list of available metrics and dimensions that can be easily pulled from Adobe Analytics.

By using Improvado to connect Adobe Analytics to Cumul.io, businesses can benefit from a more streamlined, efficient, and scalable data integration process. The platform's customizable features make it easy to create the perfect dashboard for your specific needs, while the centralized marketing and sales data ensures that your team is always on the same page. Plus, Improvado's top-notch customer support is always ready to help with any questions or issues that may arise.

In summary, connecting Adobe Analytics (ex. Omniture) and Cumul.io using Improvado is the best solution for enterprise companies looking to visualize their marketing data in a comprehensive and easy-to-understand format. Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for businesses looking to centralize their marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.