Connect Salesforce to Cumul.io with Zero API Maintenance

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What is Salesforce?

Salesforce is a leading customer relationship management (CRM) platform that helps large enterprises manage and optimize their sales, marketing, customer service, and more. By leveraging Salesforce, businesses can gain a comprehensive view of their customer data, streamline workflows, and enhance collaboration across teams. This platform plays a crucial role in enabling enterprises to make data-driven decisions, improve customer experiences, and drive overall growth.

What is Cumul.io?

Cumul.io is an intuitive embeddable analytics and data visualization platform designed for enterprise companies. This powerful tool enables businesses to create interactive and customizable dashboards that provide actionable insights into their marketing, sales, and operations data. By integrating Cumul.io into their existing technology stack, enterprises can easily visualize and analyze complex data sets, making it easier for decision-makers to uncover trends, identify opportunities, and make informed decisions that drive business growth.

Connecting Salesforce to Cumul.io

Connecting Salesforce to Cumul.io can be achieved through the following steps:

  • Ensure that you have an active Salesforce account with the necessary API access and a Cumul.io account with access to the data connector feature.
  • Navigate to the data connectors section in Cumul.io and search for the Salesforce connector.
  • Authenticate your Salesforce account by providing the required credentials, such as your username, password, and security token.
  • Select the Salesforce objects and fields you want to import into Cumul.io.
  • Configure any additional settings, such as data filters and relationships, to ensure your data is accurately represented in Cumul.io.
  • Map the imported Salesforce fields to the appropriate Cumul.io dimensions and metrics, and create visualizations using the Cumul.io dashboard builder.
  • Schedule regular data syncs between Salesforce and Cumul.io to ensure your data remains up-to-date.
  • Alternatively, consider using Improvado, an advanced marketing analytics platform that can simplify the process of connecting Salesforce to Cumul.io with its robust data extraction and load capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce to Cumul.io with Improvado

Improvado is the best solution for connecting Salesforce to Cumul.io, as it offers several key advantages over other methods. With Improvado, businesses can benefit from a seamless data pipeline that covers data extraction, transformation, and normalization, ensuring that your Salesforce data is accurately represented in Cumul.io. The platform also offers a comprehensive data dictionary that includes all available metrics and dimensions, making it easy to customize your Salesforce data in Cumul.io.

In addition to its robust data pipeline, Improvado also provides exceptional customer support, with a team of experts available to assist with any technical issues or questions that may arise during the integration process. Furthermore, Improvado is designed to handle large volumes of data, making it the perfect solution for large enterprises with extensive data sets to analyze and visualize.

Summary of connection Salesforce to Cumul.io

In conclusion, connecting Salesforce and Cumul.io is a powerful way for businesses to visualize and analyze their CRM data, leading to better decision-making and improved business outcomes. By leveraging Improvado's advanced marketing analytics platform, enterprises can benefit from a seamless and scalable data pipeline, customizable data representation, high-quality customer support, and the ability to process large volumes of data. Ultimately, integrating Salesforce with Cumul.io using Improvado ensures that businesses can centralize their marketing and sales data, leading to more informed decision-making and a stronger competitive advantage. To learn more about how Improvado can help you connect Salesforce to Cumul.io, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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