Connect Google Campaign Manager to Cumul.io to Streamline Marketing Analytics

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What is Google Campaign Manager?

Google Campaign Manager is a comprehensive ad management platform designed for large enterprises, offering centralized control over digital campaigns across multiple channels. This powerful tool enables businesses to streamline their marketing efforts, gain insights into customer behavior, and improve their overall marketing performance. By leveraging Google Campaign Manager, enterprise companies can benefit from advanced targeting options, seamless integration with other Google products, and robust reporting capabilities.

What is Cumul.io?

Cumul.io is an intuitive data visualization platform for enterprise companies, allowing them to create dynamic, interactive dashboards with no coding skills required. By using Cumul.io, businesses can easily explore, analyze, and share their data, making informed decisions based on real-time insights. Cumul.io's platform boasts an extensive library of pre-built visualization components and offers seamless integration with various data sources, making it an ideal choice for companies looking to transform their raw data into actionable insights.

Connecting Google Campaign Manager to Cumul.io

Connecting Google Campaign Manager to Cumul.io can be achieved in several ways:

  • Create a custom data connector for Cumul.io Google Campaign Manager by developing an API integration. This requires programming knowledge and can be time-consuming.
  • Export data from Google Campaign Manager and import it into Cumul.io manually. This process can be repetitive and may result in outdated data as it relies on manual updates.
  • Use third-party tools or services to establish a connection between Google Campaign Manager and Cumul.io. These tools may have limitations in terms of features and compatibility.
  • Opt for Improvado's advanced marketing analytics platform, which offers a seamless, automated solution for connecting Google Campaign Manager to Cumul.io, ensuring up-to-date and accurate data visualization.

By utilizing Improvado's data extraction and load capabilities, businesses can bypass the complexities of manual data imports and custom API integration, providing an efficient and reliable connection between Google Campaign Manager and Cumul.io.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Campaign Manager to Cumul.io with Improvado

Improvado is the ideal solution for connecting Google Campaign Manager to Cumul.io, as it addresses the challenges of data extraction, transformation, and visualization in one comprehensive platform. By leveraging Improvado's technology, businesses can access a wide variety of metrics and dimensions from Google Campaign Manager, ensuring that the most relevant data is available for analysis and visualization within Cumul.io.

Moreover, Improvado's platform is designed for scalability, making it suitable for large enterprises with extensive data sets. Its customization options allow users to tailor their data visualizations to meet specific business requirements, while the high-quality customer support ensures a smooth user experience. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data sets it apart from other connection solutions, making it the top choice for integrating Google Campaign Manager with Cumul.io.

Summary of connection Google Campaign Manager to Cumul.io

In summary, connecting Google Campaign Manager to Cumul.io can be a complex process, with various methods offering differing levels of effectiveness. Improvado's advanced marketing analytics platform provides a seamless, automated solution, with benefits including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By choosing Improvado, businesses can unlock the full potential of their Google Campaign Manager data, transforming it into actionable insights within Cumul.io's intuitive visualization platform. To learn more about how Improvado can enhance your data visualization capabilities, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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