Connect Google DoubleClick to Cumul.io to Eliminate Human Error

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What is Google DoubleClick?

Google DoubleClick is a powerful advertising platform used by enterprise companies to manage and optimize their digital marketing campaigns. With its advanced targeting capabilities, comprehensive reporting, and seamless integration with other Google products, Google DoubleClick helps businesses maximize their marketing ROI. It allows them to efficiently manage multiple campaigns, track performance, and make data-driven decisions to optimize ad spending.

What is Cumul.io?

Cumul.io is an innovative business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to create interactive, real-time dashboards and reports, making it easy to analyze complex data and derive meaningful insights. With its simple drag-and-drop interface, Cumul.io enables companies to build custom visualizations without the need for coding or technical expertise. Its versatility and scalability make it an ideal solution for businesses looking to harness the power of their marketing data to drive growth and profitability.

Connecting Google DoubleClick to Cumul.io

Connecting Google DoubleClick to Cumul.io can be done in several ways:

  • Using Cumul.io's built-in Google DoubleClick connector, which allows users to import data directly from their Google DoubleClick account into the Cumul.io platform.
  • Exporting Google DoubleClick data as a CSV or Excel file, and then importing it into Cumul.io using its file uploader.
  • Utilizing a third-party data integration tool to sync Google DoubleClick data with Cumul.io automatically.
  • Extracting and loading data from Google DoubleClick to Cumul.io using Improvado, a powerful marketing analytics platform that streamlines the entire data pipeline process, from extraction to visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DoubleClick to Cumul.io with Improvado

Improvado is the best solution for connecting Google DoubleClick to Cumul.io, as it offers numerous benefits over other methods. With Improvado, you can automatically extract a wide range of metrics and dimensions from Google DoubleClick, transforming and normalizing the data to ensure compatibility with Cumul.io. The platform is highly customizable, allowing you to tailor the data extraction process to your specific needs. Additionally, Improvado can handle large volumes of data and consolidate information from various marketing and sales platforms, making it an ideal solution for enterprise companies with complex data requirements.

Summary of connection Google DoubleClick to Cumul.io

In summary, connecting Google DoubleClick and Cumul.io is a critical step for enterprise companies looking to leverage their marketing data to drive business growth. The Improvado solution offers unparalleled scalability, customization, and customer support, making it the best choice for businesses seeking to centralize their marketing and sales data. By using Improvado to connect Google DoubleClick with Cumul.io, companies can effectively process large volumes of data and create powerful visualizations that enable data-driven decision-making. To get started, book a call with an expert at Improvado and unlock the full potential of your marketing data today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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