Connect YouTube Ads to Cumul.io to Streamline Marketing Analytics

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What is YouTube Ads?

YouTube Ads is a powerful advertising platform that allows businesses to reach their target audience through engaging video content. Enterprise companies benefit from using YouTube Ads by leveraging its massive user base and advanced targeting capabilities to drive brand awareness, generate leads, and increase sales. By utilizing YouTube Ads, businesses can create highly targeted campaigns that deliver their message to the right audience at the right time, resulting in better ROI and overall marketing performance.

What is Cumul.io?

Cumul.io is a modern business intelligence (BI) and data visualization platform that empowers organizations to make data-driven decisions. Enterprise companies benefit from using Cumul.io by gaining access to powerful data analysis and visualization tools that help them uncover valuable insights from their data. Cumul.io's intuitive interface makes it easy for non-technical users to create interactive dashboards and reports, while its robust API and integration capabilities allow for seamless connections with various data sources, including YouTube Ads. By leveraging Cumul.io, businesses can unlock the full potential of their data and make more informed decisions.

Connecting YouTube Ads to Cumul.io

Connecting YouTube Ads to Cumul.io can be accomplished through several methods:

  • Using the native Cumul.io YouTube Ads connector: Cumul.io provides a built-in connector for YouTube Ads, allowing users to easily link their YouTube Ads account to the platform and import their data for analysis.
  • Utilizing third-party data connectors: There are several third-party data connectors available that can help you import data from YouTube Ads to Cumul.io. These connectors can simplify the data integration process by automating data extraction, transformation, and loading.
  • Developing a custom integration: For businesses with specific requirements, a custom integration can be developed to connect YouTube Ads to Cumul.io. This may involve using the YouTube Ads API to extract data and the Cumul.io API to import it into the platform.
  • Improvado: As an advanced marketing analytics platform, Improvado offers a more efficient and streamlined solution for connecting YouTube Ads to Cumul.io. Its comprehensive data pipeline covers data extraction, transformation, and normalization, making it the ideal choice for businesses looking to optimize their marketing data integrations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting YouTube Ads to Cumul.io with Improvado

Improvado is the best solution to connect YouTube Ads to Cumul.io because it simplifies the entire data integration process. With Improvado, businesses can easily extract and load data from YouTube Ads to Cumul.io without any manual intervention. Improvado's robust platform supports a wide range of metrics and dimensions that can be automatically extracted from YouTube Ads, ensuring comprehensive data coverage for analysis and visualization. Furthermore, Improvado offers scalability, customization, and high-quality customer support, making it the ideal choice for enterprise-grade marketing data integrations.

Summary of connection YouTube Ads to Cumul.io

In summary, connecting YouTube Ads and Cumul.io using Improvado provides businesses with a seamless and efficient solution for their marketing data needs. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal choice for enterprise companies. By centralizing marketing and sales data using Improvado, businesses can unlock valuable insights and make data-driven decisions that drive growth and success. To learn more about how Improvado can help your business connect YouTube Ads to Cumul.io, book a call with one of their experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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