Connect Google Search Ads 360 to Cumul.io for Insightful Visualizations

Google Search Ads 360 is an advanced search management platform designed specifically for enterprise companies. It helps advertisers manage large-scale search campaigns across multiple engines and media channels. With its powerful features, such as automated bid optimization, detailed reporting, and streamlined workflows, Google Search Ads 360 enables large enterprises to improve their advertising efficiency, gain valuable insights, and drive better results.

Cumul.io is a powerful cloud-based data visualization platform that allows businesses to create interactive and customizable dashboards. It enables enterprise companies to analyze their data by connecting multiple data sources, visualizing data in real-time, and providing actionable insights. Cumul.io offers a flexible and user-friendly interface, allowing marketing and analytics teams to create insightful reports and share them with other stakeholders within the organization.

There are several ways to connect Google Search Ads 360 to Cumul.io:

• Using a native Cumul.io data connector for Google Search Ads 360, if available.
• Employing a third-party data connector, which can be found in the Cumul.io marketplace or through other integration platforms.
• Building a custom connector using Cumul.io's API, which requires technical expertise and resources.
• Using a data extraction and load (EL) tool like Improvado to automate the process of extracting data from Google Search Ads 360 and loading it into Cumul.io.

While these methods can work, using Improvado is the most efficient and reliable solution. It eliminates the need for manual data extraction, transformation, and loading, and provides a seamless integration between the two platforms.

Improvado is an advanced marketing analytics platform that specializes in connecting marketing data sources like Google Search Ads 360 to BI and visualization platforms such as Cumul.io. With Improvado, you can quickly and easily integrate your Google Search Ads 360 data into Cumul.io without requiring any technical expertise or the need to build custom connectors.

By using Improvado, you can access a wide range of metrics and dimensions from Google Search Ads 360, enabling you to create more in-depth and insightful reports in Cumul.io. Moreover, Improvado allows you to combine your Google Search Ads 360 data with other marketing and sales data sources, providing a comprehensive view of your marketing performance.

Improvado offers numerous benefits, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By choosing Improvado to connect Google Search Ads 360 to Cumul.io, you can save time, resources, and gain valuable insights that drive better decision-making.

In summary, connecting Google Search Ads 360 to Cumul.io is a powerful way to visualize and analyze your search advertising data. By using Improvado as the data connector, you can streamline the integration process, access a wide range of metrics and dimensions, and centralize your marketing and sales data. This allows marketing and analytics teams to create data-driven insights and make more informed decisions. To learn more about how Improvado can help you connect Google Search Ads 360 to Cumul.io, book a call today.