Discover marketing insights via BI and AI

Leverage enterprise-grade pre-built dashboards, deeply customized visualizations, or AI-driven insight discovery.
Improvado Discovery & Insights



Key Discovery & Insights Features

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst
Waleed Noury, Senior Media Analyst at Activision

Chart new paths to insights

Leverage pre-built dashboards that are ideally suited to any marketing use case and your favorite BI tool.

Whether it’s paid ads performance or CJ tracking, we’ve got you covered.

for marketing

Save months on developing dashboards for marketing use cases.

for BI & analytics

Gain the fastest time-to-effect for your marketing analytics solution.

for leadership

Custom data visualization
of any complexity

Looking to add ad previews to a performance dashboard? Using niche marketing platforms? Look no further.

Tailor data visualization to your unique marketing setup.

for marketing

Get a unified solution to automate complex marketing reporting.

for BI & analytics

Foster a data-driven culture and informed decision-making.

for leadership

Enter the future of
marketing analysis

AI Assistant is a co-pilot for your data analysts. It empowers revenue teams to gain insights by simply asking questions.

Dramatically reduce response time to any ad-hoc analytics questions.

for marketing

Speed up marketing analytics routines with custom LLM and Text2SQL

for BI & analytics

Enhance data accessibility while ensuring its security. On-premise deployment.

for leadership

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee
Head of Community and Digital strategy
Jeff Lee, Head of Community and Digital strategy at ASUS

Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
What would you like to ask?

Start your data integration journey

Free onboarding
Free marketing stack analysis

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.