Connect Mailchimp to Cumul.io for Real-Time Data Flow

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What is Mailchimp?

Mailchimp is a leading email marketing platform designed for businesses of all sizes, helping them create, send, and analyze data-driven marketing campaigns. Large enterprises benefit from Mailchimp's advanced features, such as multi-channel marketing, automation, and segmentation tools, to effectively engage with their vast customer base. These features allow companies to personalize content, streamline marketing efforts, and improve customer relationships.

What is Cumul.io?

Cumul.io is a powerful BI and data visualization platform that enables businesses to create interactive, real-time dashboards with ease. By integrating various data sources and providing a user-friendly interface, Cumul.io empowers large enterprises to make data-driven decisions. With its customizable design, extensive library of visualization options, and seamless integration with popular tools, Cumul.io is an ideal choice for companies looking to gain valuable insights from their data to improve performance and drive growth.

Connecting Mailchimp to Cumul.io

Connecting Mailchimp to Cumul.io is essential for visualizing and analyzing your email marketing data. Here are some ways to achieve this connection:

  • Use Mailchimp's API to directly connect your data with Cumul.io. This process requires coding knowledge and API expertise.
  • Utilize a third-party platform, such as Zapier, to create a connection between Mailchimp and Cumul.io. This method can be time-consuming and may require additional costs.
  • Export your Mailchimp data as a CSV or Excel file and manually import it into Cumul.io. Keep in mind that this method is not automated and can be tedious for large data sets.
  • Another option is using Improvado, an advanced marketing analytics platform, to extract and load data from Mailchimp to Cumul.io seamlessly. This solution is not only efficient but also scalable and customizable to fit your enterprise's needs.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mailchimp to Cumul.io with Improvado

Improvado is the best solution for connecting Mailchimp to Cumul.io, as it offers a complete data pipeline, from extraction to transformation, normalization, and visualization. With Improvado, you can automatically extract metrics and dimensions from Mailchimp, saving time and minimizing errors. This robust platform centralizes marketing and sales data, making it easy to analyze and draw insights from vast amounts of information. Additionally, Improvado's scalability, customization, and high-quality customer support make it the ideal choice for large enterprises looking to streamline their marketing analytics process.

Summary of connection Mailchimp to Cumul.io

In summary, connecting Mailchimp and Cumul.io through Improvado is a powerful and efficient solution for large enterprises. With Improvado, you can centralize marketing and sales data, process large volumes of information, and easily visualize your email marketing campaign performance in real-time. The platform is scalable and customizable, ensuring it caters to your business's unique needs. Additionally, Improvado's high-quality customer support is always available to help you navigate the process. To learn more about how Improvado can transform your marketing analytics, book a call with one of their experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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