Connect Amazon Ads to Cumul.io to Make Data-Driven Decisions

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What is Amazon Ads?

Amazon Ads is a powerful advertising platform that helps large enterprises drive brand awareness, increase product visibility, and generate sales. By utilizing Amazon Ads, businesses can target specific demographics, optimize campaigns for better performance, and track the success of their marketing efforts. Amazon Ads offers a variety of ad formats and targeting options, ensuring that businesses can reach their desired audience and achieve their marketing objectives.

What is Cumul.io?

Cumul.io is an innovative data visualization and business intelligence platform designed for large enterprises. With Cumul.io, organizations can create interactive, customizable dashboards that provide valuable insights to help drive data-driven decisions. This platform supports a wide range of data sources, making it easy for companies to centralize their data and gain a comprehensive understanding of their marketing and sales efforts. Cumul.io's user-friendly interface and powerful analytics capabilities make it an essential tool for businesses seeking to improve their data-driven decision-making.

Connecting Amazon Ads to Cumul.io

Connecting Amazon Ads to Cumul.io can be achieved through several methods:

  • Manually exporting data from Amazon Ads and importing it into Cumul.io. This process can be time-consuming and may require frequent manual updates to keep data in sync.
  • Using a third-party data connector or integration tool to automate the process of importing data from Amazon Ads to Cumul.io. While this can save time, it may not offer the same level of customization and scalability as other solutions.
  • Working with the Cumul.io API to build a custom integration that connects Amazon Ads directly to Cumul.io. This method can provide a high level of customization but may require significant development resources and ongoing maintenance.
  • Opting for a comprehensive marketing analytics solution like Improvado, which simplifies the entire process by centralizing data extraction, transformation, and visualization. Improvado offers a powerful and scalable way to connect Amazon Ads to Cumul.io, enabling businesses to effortlessly visualize and analyze their marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Ads to Cumul.io with Improvado

Improvado is the ideal solution for connecting Amazon Ads to Cumul.io, as it offers numerous benefits over other methods. The platform covers the entire data pipeline, from data extraction and load to data transformation and normalization, ultimately simplifying the process of importing data from Amazon Ads to Cumul.io. With Improvado, businesses can easily access a wide range of metrics and dimensions from Amazon Ads, providing valuable insights for data-driven decision-making.

Beyond simplifying the connection process, Improvado also offers a high level of customization, enabling businesses to tailor their data extraction and visualization to their unique needs. The platform is built to handle large volumes of data, ensuring that large enterprises can seamlessly analyze and visualize their Amazon Ads data in Cumul.io. Furthermore, Improvado's exceptional customer support ensures that businesses receive the assistance they need to make the most of their data.

Summary of connection Amazon Ads to Cumul.io

In summary, connecting Amazon Ads and Cumul.io is a crucial step for large enterprises seeking to visualize and analyze their marketing data. By choosing Improvado, businesses can enjoy a seamless, scalable, and customizable solution that centralizes marketing and sales data. With its ability to process large volumes of data, Improvado ensures that enterprises can derive valuable insights from their Amazon Ads data in Cumul.io. To learn more about how Improvado can help your organization make data-driven decisions, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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