Connect Google DV360 (Google Display & Video 360) to Cumul.io to Streamline Marketing Analytics

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a powerful marketing platform designed for large enterprises to streamline their digital advertising efforts. It helps businesses to manage, optimize, and measure their display and video ad campaigns more efficiently. With Google DV360, enterprises can benefit from a unified dashboard, real-time reporting, and advanced targeting options to improve their marketing strategy, reduce costs, and increase ROI.

What is Cumul.io?

Cumul.io is an advanced data visualization and reporting platform that enables enterprises to create interactive and customizable dashboards, facilitating data-driven decision-making. With Cumul.io, businesses can gain insights from their data by connecting multiple data sources, applying advanced analytics, and sharing visualizations with stakeholders. The platform's flexibility, scalability, and ease of use make it an ideal choice for large enterprises looking to improve their data analysis capabilities and drive better business outcomes.

Connecting Google DV360 (Google Display & Video 360) to Cumul.io

Connecting Google DV360 (Google Display & Video 360) to Cumul.io can be done in several ways, including:

  • Using Google Data Studio: Export data from Google DV360 to Google Data Studio, and then connect Google Data Studio to Cumul.io.
  • Downloading data as CSV files: Export raw data from Google DV360, save it as CSV files, and then import the data into Cumul.io.
  • Utilizing a third-party data connector: Leverage a data connector that enables Cumul.io to connect to Google DV360 directly, such as Supermetrics or Panoply.
  • Building a custom integration: Develop an in-house integration between Google DV360 and Cumul.io using APIs.
  • Employing Improvado: Using Improvado's advanced data extraction and load capabilities is the most efficient and powerful way to connect Google DV360 to Cumul.io.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Cumul.io with Improvado

Improvado is the best solution for connecting Google DV360 (Google Display & Video 360) to Cumul.io because it offers a seamless and scalable integration between both platforms. With Improvado, you can extract and load data from Google DV360 to Cumul.io without any complicated setup, coding, or maintenance. Improvado's platform covers a complete data pipeline, from data extraction and transformation to normalization and visualization. Its extensive list of metrics and dimensions that can be automatically extracted from Google DV360 ensures a comprehensive and accurate data analysis. Furthermore, Improvado offers excellent customer support, prompt bug fixes, and regular updates, making it a reliable choice for large enterprises.

Summary of connection Google DV360 (Google Display & Video 360) to Cumul.io

In summary, connecting Google DV360 (Google Display & Video 360) and Cumul.io is a powerful and efficient way to improve data-driven decision-making in large enterprises. By leveraging Improvado's advanced marketing analytics platform, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado's platform centralizes marketing and sales data to provide more comprehensive insights and facilitate collaboration across teams. To learn more about how Improvado can help your business, book a call with one of their experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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