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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform, helping enterprise companies track and optimize their marketing campaigns across multiple channels. By leveraging AppsFlyer, businesses can gain valuable insights into user behavior, campaign performance, and return on investment (ROI). This enables them to make data-driven decisions, improve marketing strategies, and boost overall performance.

What is Cumul.io?

Cumul.io is a powerful data visualization and business intelligence tool designed for enterprise companies. With its user-friendly interface and advanced features, Cumul.io enables organizations to create interactive dashboards and reports that provide actionable insights. By utilizing Cumul.io, businesses can quickly analyze large volumes of data, uncover trends and patterns, and make informed decisions to drive growth and profitability.

Connecting AppsFlyer to Cumul.io

Connecting AppsFlyer to Cumul.io can be achieved through several methods:

  • Using APIs: Manually develop a custom integration using AppsFlyer's APIs and Cumul.io's APIs to transfer and visualize the data.
  • Data Connectors: Utilize existing data connectors or libraries that provide a pre-built solution for connecting AppsFlyer and Cumul.io.
  • ETL tools: Use Extract, Transform, Load (ETL) tools to extract data from AppsFlyer, transform it into a compatible format, and load it into Cumul.io for visualization.
  • File exports: Export data from AppsFlyer in a compatible format, such as CSV or JSON, and import it directly into Cumul.io for analysis.
  • Improvado: Simplify the process by using the advanced marketing analytics platform, Improvado, which covers the complete data pipeline, including data extraction and load, transformation, and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Cumul.io with Improvado

Improvado is the best solution for connecting AppsFlyer to Cumul.io, offering unparalleled benefits compared to other methods. With Improvado, you can seamlessly integrate the two platforms, allowing you to effortlessly import data from AppsFlyer to Cumul.io. Furthermore, Improvado provides a comprehensive data dictionary that lists all the metrics and dimensions that can be automatically extracted from AppsFlyer, ensuring a smooth and accurate data transfer.

By using Improvado, you can save time and resources, eliminate manual processes, and reduce the risk of errors. The platform offers scalability and customization, making it ideal for enterprise companies. Additionally, Improvado's customer support team is available to assist you with any challenges you may encounter, ensuring a smooth and efficient integration process.

Summary of connection AppsFlyer to Cumul.io

In summary, connecting AppsFlyer and Cumul.io is made seamless with the help of Improvado. By choosing Improvado as your solution for integrating these platforms, your business can benefit from its scalability, customization, top-notch customer support, and ability to process large volumes of data. Furthermore, Improvado centralizes your marketing and sales data, making it easier for your organization to draw meaningful insights and make data-driven decisions. To learn more about how Improvado can streamline your data integration process, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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