Key takeaways

• Improvado enabled Admiral Media to centralize data from multiple sources and accounts, simplify the analysis process, and gain deeper insights.
• Admiral Media saw significant improvements in key marketing metrics in managed campaigns due to real-time tracking and optimization capabilities provided by Improvado. It allowed the agency for faster experimentation.
• With Improvado, Admiral Media was able to make marketing performance more transparent across clients, thus enhancing their decision-making capabilities.
• Admiral Media saved around 35-40 hours weekly on marketing analytics and reporting, allowing their team to focus more on campaign optimization and delivering value to their clients.

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Embarking on a Data-Driven Voyage

Admiral Media, a performance marketing agency, helps clients grow their businesses and provides result-driven marketing services, which include organic and paid acquisition, analytics, copywriting, and design.

Operating in a highly competitive space, the agency sought to accelerate data-driven decisions, optimize multi-platform campaign management, and centralize data for timely and precise reporting. In search of a solution, Admiral Media navigated towards Improvado to automate marketing analytics.

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Navigating Troubled Waters

Admiral Media's marketing team manages seven-figure budgets for brands like ImmoScout24, Tier, Fastic, and many more. The team runs global multi-product campaigns on various ad platforms, to name a few:

• TikTok
• META
• Google
• Apple Search Ads
• LinkedIn
• Programmatic platforms.

In such a dense environment where each ad platform and account generates overwhelming amounts of performance data, Admiral Media needed help automating marketing reporting and enabling real-time insights. Specifically, before Improvado, creating a solid marketing report took several days or even a week.

New clients went in with the company moving forward and winning prestigious awards. This strengthened the need to operate as effectively and smoothly as possible to raise the bar of agency services and client value.

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Lost at Sea

The struggles with seamlessly tracking and timely optimizing marketing campaigns across different platforms in real time appeared to be among major challenges for Admiral Media. These issues not only caused extended deadlines and blind spots in their reporting but also hindered their ability to make data-driven decisions, soundly impacting business outcomes, including ROI. From there, the company needed a solution that could cast much light on key aspects of marketing performance.

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Charting a New Course

Admiral Media implemented Improvado's solution to streamline their data analytics. This tool enabled the company to consolidate all the data from various sources into one platform, massively simplifying its marketers’ analysis process and thus allowing to gain and operationalize deeper insight.

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Reaping the Rewards

Since adopting Improvado, Admiral Media has seen a substantial improvement in its marketing performance, with key metrics showing much-awaited growth due to real-time campaign performance tracking and optimization. The pace of marketing experimentation has increased as the marketing team has managed to greatly cut down on its reporting time, now placing its focus on data-based insights and defining the most effective strategies. The company has also been able to better allocate marketing budgets, largely thanks to deeper metrics granularity and quicker response time resulting from automated analytics.

The marketing team, in particular, has been quite relieved since integrating Improvado into their reporting process. After analyzing the hours previously spent on marketing reports, they now save around 35-40 hours per week. These substantial time savings have directly impacted their efficiency, allowing the team to focus more on optimization and strategic tasks rather than getting bogged down in data aggregation.

The success of their marketing efforts has become more transparent across the company, eliminating doubts regarding figures and enhancing decision-making capabilities. Admiral Media now saves not only hours every week on marketing analytics and reporting but also empowers its team to concentrate on winning marketing strategies that drive growth for their clients.

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Since adopting Improvado's ETL solution, there's been a monumental shift in how we handle our data analytics at Admiral Media. We've transitioned from labor-intensive manual processes to streamlined, automated reporting, saving time and increasing accuracy. It's like we've been given a new lens through which to view our performance data - the level of insight and efficiency we now have is truly transformative. Improvado hasn't just changed how we work; it has empowered us to drive greater success in our marketing efforts.

Pablo Perez

Performance Director, Admiral Media

Sailing Toward Success

Improvado helped Admiral Media transition from time-intensive manual performance data aggregation and analysis to streamlined, automated marketing analytics and reporting. The change enabled the agency to drive greater marketing success and higher returns on investments across all of its clients.

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