Quality and consistent data on autopilot

Meet Cerebro, the ultimate tool for marketing-focused compliance checks: from data to process.
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Key Business Data QA Features

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury
Senior Media Analyst
Waleed Noury, Senior Media Analyst at Activision

Control every bit of complex campaigns

Validate brand, targeting, messaging, creative, and naming conventions of your campaigns at any scale.

Easily launch complex campaigns in multi-brand and multi-region settings.

for marketing

Automate marketing data and metadata consistency, ensure seamless alerting.

for BI & analytics

Gain precision and quality of your performance measurements.

for leadership

Available on Growth and higher pricing plans

Ensure your marketing dataset is healthy

CEREBRO automatically validates the consistency of your marketing data and alerts you about any issues.

Never miss a single click and make informed performance decisions.

for marketing

Automate  marketing data / metadata consistency, ensure seamless alerting.

for BI & analytics

Increase precision and quality of your performance measurements.

for leadership

Achieve operational perfection

Set up alerting and notifications for any marketing process: ensure every campaign goes as planned.

Easily launch multi-brand, multi-region, and other complex campaigns.

for marketing

Enrich your reporting with operational performance metrics and insights.

for BI & analytics

Leverage next-gen technology tailored for operational efficiency.

for leadership

Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.

Jeff Lee
Head of Community and Digital strategy
Jeff Lee, Head of Community and Digital strategy at ASUS

Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
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Start your data integration journey

Free onboarding
Free marketing stack analysis

Professional services

Expand your analytics capabilities with a team of dedicated experts.

Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.