Connect Instagram Ads to Periscope Data to Eliminate Human Error

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What is Instagram Ads?

Instagram Ads is a powerful advertising platform that allows large enterprises to reach their target audience through creative visuals and engaging content. By leveraging the popularity and user base of Instagram, businesses can increase brand awareness, drive website traffic, and generate leads or sales. Instagram Ads offers a variety of ad formats, targeting options, and performance measurement tools, making it an essential component of a comprehensive marketing strategy.

What is Periscope Data?

Periscope Data is a robust data visualization and analytics platform designed for enterprise companies. It enables marketing and analytics decision-makers to gain insights from their data through customizable dashboards, real-time reporting, and advanced analytics capabilities. By integrating multiple data sources, Periscope Data allows users to uncover trends, identify opportunities, and make data-driven decisions. Its user-friendly interface, powerful data processing capabilities, and seamless integration with popular databases and APIs make it a valuable tool for enterprises looking to optimize their marketing efforts.

Connecting Instagram Ads to Periscope Data

Connecting Instagram Ads to Periscope Data can be achieved through various methods:

  • Manual data export: Export Instagram Ads data as a CSV file and import it into Periscope Data for analysis. However, this process can be time-consuming and prone to errors, especially when dealing with large volumes of data.
  • API integration: Develop custom scripts to extract data from the Instagram Ads API and import it into Periscope Data. This method requires technical knowledge and can be challenging to maintain as APIs and platforms evolve.
  • Third-party connectors: Use an existing data connector that supports both Instagram Ads and Periscope Data. While this option provides a more streamlined solution, it may still require ongoing maintenance and updates.
  • Improvado: Choose Improvado as a one-stop solution to extract and load data from Instagram Ads to Periscope Data. This advanced marketing analytics platform handles the entire data pipeline, from data extraction to normalization and visualization, ensuring a seamless and efficient process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Instagram Ads to Periscope Data with Improvado

Improvado is the best solution for connecting Instagram Ads to Periscope Data for several reasons:

1. Scalability: Improvado is designed to handle large volumes of data, making it suitable for enterprises with extensive marketing campaigns and data needs.

2. Customization: The platform offers a wide range of metrics and dimensions that can be automatically extracted from Instagram Ads, allowing users to tailor their data analysis and visualization based on their specific requirements.

3. Centralization: Improvado supports integration with various marketing and sales data sources, enabling users to centralize their data and gain a comprehensive view of their marketing performance.

4. Quality customer support: Improvado provides dedicated customer support to help users navigate the platform, troubleshoot issues, and optimize their data pipeline.

5. Continual updates: The platform is constantly evolving to ensure compatibility with the latest data sources and visualization tools, making it a future-proof solution for enterprises looking to streamline their marketing data management.

Summary of connection Instagram Ads to Periscope Data

In summary, connecting Instagram Ads to Periscope Data is essential for enterprises looking to optimize their marketing efforts and make data-driven decisions. While there are multiple ways to connect the two platforms, Improvado provides the most efficient and comprehensive solution. Its scalability, customization options, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data make it the ideal choice for large enterprises. To learn more about how Improvado can help you connect Instagram Ads to Periscope Data, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
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