Connect Instagram to Looker Studio Automatically

Optimize data flows with intuitive automation from Improvado.

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What is Instagram?

Instagram is a popular social media platform that allows users to share photos and videos, engage with their followers, and discover new content. Enterprise companies can leverage Instagram for brand awareness, customer engagement, and targeted advertising campaigns. By analyzing Instagram data, businesses can gain insights into their audience demographics, preferences, and behaviors to optimize their marketing strategies.

What is Looker Studio?

Looker Data Studio is a powerful BI (business intelligence) and data visualization tool that helps enterprise companies make data-driven decisions. With Looker, businesses can easily access, analyze, and visualize data from various sources to create customized reports and dashboards. By connecting their data sources to Looker Data Studio, companies can gain valuable insights to improve their operations, sales, and marketing efforts.

Connecting Instagram to Looker Studio

To connect Instagram to Looker Data Studio, follow these steps:

  • Create an Instagram Business Account and set up the Instagram Graph API.
  • Use the Instagram API to extract the required data, such as user data, post data, and engagement metrics.
  • Store the extracted data in a database or data warehouse, such as Google BigQuery or Amazon Redshift.
  • Connect your data warehouse to Looker Data Studio by configuring the appropriate connection settings.
  • Create custom Looker Data Studio dashboards and reports to analyze and visualize your Instagram data.
  • Ensure that your data is updated regularly by scheduling automated data extraction and load processes using data extraction tools.
  • Alternatively, leverage the Improvado platform to streamline the entire process of connecting Instagram to Looker Data Studio.

Book a 30-minute call to get your unique pricing offering

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram to Looker Studio with Improvado

Improvado is the ideal solution to connect Instagram to Looker Data Studio for several reasons:

  • Improvado automates the data extraction process, eliminating the need for manual data collection and API configuration.
  • It provides a comprehensive list of metrics and dimensions that can be automatically extracted from Instagram and other data sources.
  • Improvado takes care of data transformation and normalization, ensuring that your data is clean, accurate, and ready for analysis in Looker Data Studio.
  • Its scalable and customizable solution can handle large volumes of data, making it suitable for enterprise companies.
  • Improvado offers exceptional customer support to help you with any challenges you might face during the integration process.

Summary of connection Instagram to Looker Studio

In summary, connecting Instagram to Looker Data Studio enables enterprise companies to gain valuable insights into their marketing efforts on the platform. Improvado's advanced marketing analytics platform streamlines the entire process, from data extraction to visualization. With Improvado, businesses can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, making it easier for companies to analyze and optimize their strategies. To learn more about how Improvado can help you connect Instagram to Looker Data Studio, book a call with one of our experts.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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