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What is Instagram?

Instagram is a popular social media platform that allows users to share images and videos, engage with followers, and discover new content. Enterprise companies can benefit from using Instagram for marketing, advertising, and brand-building purposes, as well as for gaining valuable insights about their customers and competitors. The platform boasts a highly engaged user base, making it an important channel for businesses looking to improve their online presence and drive growth.

What is Power BI?

Power BI is a powerful business intelligence (BI) and data visualization tool from Microsoft. It enables enterprise companies to analyze, visualize, and share their data, helping them make informed decisions and drive growth. Power BI offers a user-friendly interface, extensive data connectivity, and advanced analytics capabilities, making it an ideal solution for businesses of all sizes looking to better understand their data and gain a competitive edge in the market.

Connecting Instagram to Power BI

Connecting Instagram to Power BI can be achieved in several ways:

  • Using Power BI's native Instagram connector: This option allows you to connect to your Instagram account directly within Power BI and import your data.
  • Exporting Instagram data to CSV or Excel files: You can manually export your Instagram data, such as post engagement, follower demographics, and hashtag performance, and then import these files into Power BI.
  • Utilizing third-party connectors or APIs: Some tools and services can help you extract your Instagram data and transform it into a format that can be imported into Power BI.
  • Connecting Instagram to Power BI using Improvado: This advanced marketing analytics platform automates the entire data extraction and load process, making it the most efficient and seamless way to connect your Instagram data to Power BI.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram to Power BI with Improvado

Improvado is the best solution for connecting Instagram to Power BI, as it offers several advantages over other methods:

  • Comprehensive data extraction: Improvado can automatically extract a wide range of metrics and dimensions from your Instagram account, saving you time and effort.
  • Seamless data transformation and normalization: Improvado's platform handles data transformation and normalization, ensuring that your Instagram data is compatible with Power BI and other visualization tools.
  • Customizable data integrations: Improvado allows you to build custom data integrations and workflows, so you can tailor the platform to your specific needs.
  • Scalable and robust: Improvado is designed to handle large volumes of data and can scale with your business as it grows.
  • Exceptional customer support: Improvado offers dedicated customer support to help you get the most out of your Instagram and Power BI integration.

Summary of connection Instagram to Power BI

In summary, connecting Instagram and Power BI is an essential step for enterprise companies looking to visualize and analyze their social media data. Using Improvado to connect Instagram to Power BI offers several benefits, including scalability, customization, and high-quality customer support. The platform can also process large volumes of data and centralize marketing and sales data, making it an ideal solution for businesses looking to gain valuable insights from their Instagram data. To learn more about how Improvado can help you integrate Instagram with Power BI, book a call with one of their experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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