Connect Mixpanel to Periscope Data to Eliminate Human Error

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What is Mixpanel?

Mixpanel is an advanced analytics platform that enables enterprise companies to track user interactions and analyze customer behavior across various digital channels. By leveraging Mixpanel, businesses can gain valuable insights into user engagement, retention, and conversion rates, helping them make data-driven decisions to optimize marketing strategies and improve overall performance. With its powerful segmentation and funnel analysis features, Mixpanel provides enterprises with a comprehensive view of their customers' journey, ultimately driving growth and profitability.

What is Periscope Data?

Periscope Data is a leading business intelligence (BI) and data visualization platform that empowers enterprise companies to turn their raw data into actionable insights. With its intuitive, customizable dashboards and robust reporting capabilities, Periscope Data allows businesses to easily monitor key performance indicators (KPIs), identify trends, and make data-driven decisions to achieve their goals. The platform seamlessly integrates with various data sources, enabling organizations to consolidate, analyze, and visualize data from multiple channels, providing a unified view of their marketing and sales performance.

Connecting Mixpanel to Periscope Data

Connecting Mixpanel to Periscope Data can be accomplished through various methods, such as:

  • Using Mixpanel's API to export raw data and then importing the data into Periscope Data using a custom script or a third-party tool.
  • Setting up a webhook in Mixpanel to automatically push event data to Periscope Data in real-time, allowing for up-to-date visuals and reports.
  • Creating a custom ETL (extract, transform, load) process to transfer data from Mixpanel to Periscope Data, ensuring consistent data formatting and structure.
  • Leveraging a data connector or integration platform, such as Improvado, to automate the data extraction and loading process, eliminating the need for manual data handling and reducing the risk of errors.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mixpanel to Periscope Data with Improvado

Improvado is the ideal solution for connecting Mixpanel to Periscope Data, offering a comprehensive data pipeline that streamlines data extraction, transformation, and normalization. With its easy-to-use interface and customizable settings, Improvado simplifies the process of connecting and syncing data between the two platforms. The platform supports a wide range of metrics and dimensions that can be automatically extracted from Mixpanel, ensuring a seamless data integration experience. Improvado's powerful data transformation capabilities enable businesses to consolidate and clean their data, ensuring consistent formatting and structure across all data sources. Additionally, the platform's robust security features ensure the safe and secure transfer of data between Mixpanel and Periscope Data.

Summary of connection Mixpanel to Periscope Data

In summary, connecting Mixpanel and Periscope Data using Improvado offers numerous benefits for enterprise companies seeking to centralize and visualize their marketing and sales data. With its scalable and customizable solution, Improvado enables businesses to handle large volumes of data, while maintaining high-quality customer support. By leveraging Improvado's data pipeline, organizations can gain a comprehensive view of their marketing performance, driving data-driven decision-making and optimizing their strategies for growth. To learn more about how Improvado can help you connect Mixpanel to Periscope Data, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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