Connect Facebook Ads to Periscope Data Automatically

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that allows enterprise companies to reach their target audience through highly targeted ad campaigns. By leveraging Facebook's vast user data and advanced targeting capabilities, enterprises can effectively drive brand awareness, increase customer engagement, and ultimately, boost sales. Facebook Ads provides valuable insights, analytics, and metrics to help enterprises optimize their campaigns and maximize their return on investment.

What is Periscope Data?

Periscope Data is a comprehensive data analysis and visualization platform designed for enterprise companies. This powerful tool enables organizations to gain valuable insights from their data by creating custom dashboards, reports, and visualizations. With Periscope Data, enterprises can easily consolidate and analyze data from various sources, empowering data-driven decision-making across the organization. Its intuitive interface and advanced features make it an ideal solution for marketers, analysts, and other decision-makers looking to make data-driven decisions.

Connecting Facebook Ads to Periscope Data

Connecting Facebook Ads to Periscope Data can be achieved through several methods:

  • Using Facebook's native API to extract data and import it into Periscope Data. This method requires a strong understanding of APIs and may involve writing custom code to format and normalize the data before it can be visualized in Periscope Data.
  • Utilizing a third-party data connector, which simplifies the process by automatically extracting, transforming, and loading the data into Periscope Data. This option can save time and effort but may be limited in terms of customization and functionality.
  • Manually exporting data from Facebook Ads and importing it into Periscope Data using CSV files. This method can be time-consuming and prone to errors, as it requires manual data manipulation and formatting.
  • Choosing a comprehensive marketing analytics platform like Improvado that provides an all-in-one solution for connecting Facebook Ads to Periscope Data. Improvado offers seamless data extraction, transformation, and visualization capabilities, making it the ideal choice for enterprises looking to simplify and streamline their marketing data processes.

Using Improvado to connect Facebook Ads to Periscope Data offers several advantages over other methods. With Improvado's data extraction and load capabilities, enterprises can easily extract data from Facebook Ads and load it into Periscope Data without any manual intervention or custom coding. The platform also provides access to a wide variety of metrics and dimensions that can be automatically extracted from Facebook Ads, ensuring a comprehensive view of campaign performance.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Ads to Periscope Data with Improvado

Improvado is the best solution for connecting Facebook Ads to Periscope Data because it offers scalability, customization, and high-quality customer support. Its ability to process large volumes of data ensures that even the largest enterprises can rely on Improvado for their data needs. Additionally, Improvado's platform centralizes marketing and sales data, enabling organizations to gain a holistic view of their performance and make more informed decisions. To learn more about how Improvado can help your organization connect Facebook Ads to Periscope Data, book a call with one of our experts today.

Summary of connection Facebook Ads to Periscope Data

In summary, connecting Facebook Ads to Periscope Data is a crucial step for enterprises looking to leverage marketing data for insightful analysis and visualization. While there are several methods to achieve this connection, Improvado stands out as the most efficient and effective solution. With its seamless data extraction, transformation, and visualization capabilities, Improvado ensures that enterprises can fully harness the power of their Facebook Ads data in Periscope Data, driving data-driven decision-making and optimizing marketing performance.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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