Connect Instagram Ads to Google Sheets for Insightful Visualizations

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What is Instagram Ads?

Instagram Ads is a powerful advertising platform that allows businesses to reach their target audience through visually engaging content. With over a billion monthly active users, Instagram Ads provide enterprise companies an excellent opportunity to increase brand awareness, drive website traffic, and boost sales. Featuring various ad formats, such as photo, video, carousel, and stories, Instagram Ads enable businesses to tailor their campaigns to specific objectives and target demographics, ensuring optimal results.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that facilitates real-time collaboration, data management, and analysis for enterprise companies. With an intuitive interface, powerful functions, and seamless integration with other Google Workspace tools, Google Sheets empower organizations to make data-driven decisions by organizing, analyzing, and visualizing vast amounts of information. Companies can create custom dashboards, automate processes, and share insights with team members, partners, or clients, all while maintaining control over data access and security.

Connecting Instagram Ads to Google Sheets

Connecting Instagram Ads to Google Sheets can be accomplished through various methods:

  • Manual data export: Download data from Instagram Ads as a CSV file and then import it into Google Sheets.
  • API integration: Utilize Instagram Ads API to retrieve data and then write a script to send it to Google Sheets using the Google Sheets API. This method requires programming knowledge and ongoing maintenance.
  • Third-party connectors: Use data connector tools or platforms to automate the data transfer between Instagram Ads and Google Sheets. This method might require a subscription to the connector service.
  • Google Apps Script: Write a custom script in Google Sheets to fetch data from Instagram Ads API and update the spreadsheet. This method requires programming skills and might have limitations in data handling and update frequency.
  • Improvado: A comprehensive marketing analytics platform that offers a streamlined solution to extract and load data from Instagram Ads to Google Sheets, eliminating manual processes, programming complexity, and connector limitations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Instagram Ads to Google Sheets with Improvado

Improvado is the ideal choice for connecting Instagram Ads to Google Sheets, as it simplifies the data pipeline from extraction to visualization. With Improvado, enterprises can automatically sync data from Instagram Ads and other marketing platforms to Google Sheets, ensuring that their dashboards and reports remain up-to-date without any manual intervention. Moreover, Improvado enables users to access a wide range of metrics and dimensions from Instagram Ads, providing a comprehensive view of campaign performance.

Improvado's advanced data transformation capabilities allow businesses to customize, normalize, and aggregate data as per their requirements, making it easier to analyze and visualize in Google Sheets. Additionally, Improvado's scalable architecture can handle large volumes of data from multiple sources, making it well-suited for enterprise-level organizations. Its exceptional customer support ensures that clients receive timely assistance and guidance, further enhancing the overall user experience.

Summary of connection Instagram Ads to Google Sheets

In summary, connecting Instagram Ads to Google Sheets is an effective way to centralize marketing and sales data, enabling companies to make informed decisions and optimize campaign performance. By leveraging Improvado's powerful features, such as data extraction, transformation, and normalization, businesses can efficiently integrate and visualize Instagram Ads data in Google Sheets. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the preferred choice for enterprise companies. To learn more or see Improvado in action, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

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