Connect Instagram Ads to Power BI Without SQL

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What is Instagram Ads?

Instagram Ads is a powerful advertising platform that allows enterprise companies to reach their target audience with visually engaging content. By leveraging Instagram's vast user base and advanced targeting capabilities, businesses can create highly targeted campaigns based on demographics, interests, and behaviors. This helps drive brand awareness, increase engagement, and ultimately generate sales. With a multitude of ad formats available, including Stories, carousel, and video ads, Instagram Ads offer a diverse range of creative opportunities for enterprises to captivate their audience.

What is Power BI?

Power BI is a suite of business analytics tools designed to help enterprise companies analyze and visualize their data. It enables users to create interactive reports and dashboards, providing valuable insights to make informed business decisions. Power BI simplifies data preparation and drives ad hoc analysis, empowering organizations to find answers to critical questions quickly. With seamless integration to hundreds of data sources, Power BI allows users to transform raw data into actionable insights, fostering a data-driven culture across the organization. Its intuitive interface and rich visualizations make it accessible to users of all skill levels.

Connecting Instagram Ads to Power BI

Connecting Instagram Ads to Power BI can be achieved through the following steps:

  • Export data from Instagram Ads using the Facebook Ads API, which provides access to advertising and performance data for analysis.
  • Prepare the exported data by cleaning, transforming, and aggregating it, ensuring it is in the proper format for Power BI.
  • Import the data into Power BI using the built-in data connectors or a custom connector.
  • Create visualizations, reports, and dashboards within Power BI to analyze and gain insights from the Instagram Ads data.
  • Regularly refresh the data in Power BI to ensure up-to-date information is available for continued analysis and decision-making.
  • Alternatively, use a specialized data connector, such as Improvado, to automate the process of extracting, transforming, and loading data from Instagram Ads to Power BI, saving time and resources compared to manual methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram Ads to Power BI with Improvado

Improvado is the ideal solution for connecting Instagram Ads to Power BI, offering a seamless and efficient data integration process. With its advanced data extraction capabilities, Improvado automates the process of collecting and transforming Instagram Ads data, making it readily available for import into Power BI. This eliminates the need for manual data manipulation, saving time and reducing the risk of errors.

Furthermore, Improvado offers a comprehensive data dictionary that outlines all available metrics and dimensions for a given data source, ensuring users have access to the most relevant information for their analysis. Its robust data transformation and normalization features ensure that the data is presented in a consistent format, facilitating seamless integration with Power BI.

Improvado's platform is scalable and customizable, catering to the unique needs of large enterprises. Its ability to process large volumes of data and centralize marketing and sales data enables organizations to gain a holistic view of their advertising performance across multiple platforms, including Instagram Ads.

Summary of connection Instagram Ads to Power BI

In summary, connecting Instagram Ads to Power BI allows enterprise companies to harness the power of both platforms and gain valuable insights into their advertising performance. By utilizing Improvado's advanced data extraction and transformation capabilities, organizations can save time, minimize errors, and ensure accurate, up-to-date information is available for analysis. With its scalable, customizable solution and high-quality customer support, Improvado is the preferred choice for integrating Instagram Ads and Power BI. To learn more about how Improvado can simplify and enhance your data integration process, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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