Connect Instagram to Grafana Automatically

Accelerate data connection between marketing platforms with Improvado.

Talk to us

What is Instagram?

Instagram is a widely-used social media platform that allows users to share photos, videos, and stories with their followers. Enterprise companies benefit from using Instagram to create brand awareness, engage with their target audience, and drive website traffic or sales. Instagram's advertising platform also provides valuable insights and analytics to help businesses optimize their marketing efforts and track their return on investment.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that helps enterprise companies turn their data into insightful, interactive dashboards. With Grafana, businesses can monitor and analyze various data sources such as databases, cloud services, and applications in real-time. Grafana's customization options and robust alerting system enable companies to track key performance indicators (KPIs) and make data-informed decisions. By integrating Grafana into their data analysis workflow, enterprises can unlock valuable insights and optimize their operations.

Connecting Instagram to Grafana

To connect Instagram to Grafana, follow these steps:

  • First, obtain your Instagram account access token, which you can do by registering a new application on the Facebook Developer portal and requesting the appropriate permissions.
  • Next, you'll need to set up a data source in Grafana that will receive the Instagram data. This can be done using a built-in plugin or a third-party plugin for Instagram data connection.
  • Create a database to store the Instagram data, such as MySQL or PostgreSQL, and configure the Grafana data source to connect to this database.
  • Develop a script or use an ETL (Extract, Transform, Load) tool to fetch data from Instagram's API, transform it into a suitable format, and load it into the database. You can use data extraction and load tools to simplify this process.
  • Once the data is in the database, you can start creating dashboards in Grafana to visualize the Instagram data. Grafana provides various visualization options, such as bar charts, line charts, and heatmaps, to display your Instagram metrics and KPIs.
  • Alternatively, you can use Improvado, a dedicated marketing analytics platform that simplifies the process of connecting Instagram to Grafana by handling data extraction, transformation, normalization, and visualization in a seamless manner.

Book a 30-minute call to get your unique pricing offering

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Instagram to Grafana with Improvado

Improvado is the best solution for connecting Instagram to Grafana because it offers a complete data pipeline that eliminates the need for manual data extraction, transformation, and loading. By using Improvado, you can automatically fetch metrics and dimensions from Instagram's API, and the platform will normalize and transform the data, making it readily available for visualization in Grafana. This saves time and effort, especially for businesses with large volumes of data or complex data structures.

Moreover, Improvado is built to scale with your enterprise's needs, providing customization options that allow you to tailor the platform to your specific requirements. With Improvado's high-quality customer support, you can quickly resolve any issues or questions that may arise during the integration process. In addition, Improvado can centralize marketing and sales data from multiple data sources, providing a holistic view of your business performance and enabling deeper analysis and insights.

Summary of connection Instagram to Grafana

In summary, connecting Instagram and Grafana is an effective way for enterprises to gain valuable insights from their Instagram data. By using Improvado, businesses can streamline this process and take advantage of a comprehensive data pipeline that covers data extraction, transformation, normalization, and visualization. With its scalability, customization, high-quality customer support, and ability to handle large volumes of data, Improvado is the optimal solution for businesses looking to connect Instagram to Grafana. To learn more about Improvado's capabilities and how it can benefit your business, book a call with one of our experts today.

Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
What would you like to ask?

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

Do more with

Do more with

Take your marketing reporting to new heights