Connect Instagram Ads to Domo with Zero API Maintenance

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What is Instagram Ads?

Instagram Ads is a powerful advertising platform that allows enterprise companies to reach a vast audience through visually engaging content. By utilizing Instagram's user base and targeting capabilities, businesses can effectively promote their products and services to a specific demographic, ultimately driving brand awareness and increasing conversions. With features such as carousel ads, stories ads, and in-feed ads, Instagram provides a variety of formats to suit different marketing objectives.

What is Domo?

Domo is a cloud-based business intelligence (BI) and data visualization platform designed for enterprise companies. It enables organizations to make data-driven decisions by providing real-time access to data from multiple sources, including marketing and sales data. Domo offers a wide array of features, such as customizable dashboards, advanced analytics, and collaboration tools, which empower businesses to optimize their marketing strategies, monitor KPIs, and drive growth. By leveraging Domo's powerful platform, enterprises can transform raw data into actionable insights and improve overall performance.

Connecting Instagram Ads to Domo

There are several ways to connect Instagram Ads to Domo, including:

  • Using the native Instagram Ads connector in Domo, which allows for a seamless integration between the two platforms.
  • Manually exporting Instagram Ads data into a CSV file and then importing it into Domo.
  • Utilizing third-party applications or custom API integrations to bridge the gap between Instagram Ads and Domo.
  • Implementing a data connector for Domo, such as Improvado, to simplify the process of extracting data from Instagram Ads and loading it into Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Instagram Ads to Domo with Improvado

Connecting Instagram Ads to Domo with Improvado is the most efficient and effective method for a variety of reasons. Improvado is an advanced marketing analytics platform that streamlines the data pipeline from extraction to visualization. By using Improvado, businesses can centralize their marketing and sales data, eliminating the need for manual data extraction and manipulation. Additionally, Improvado's data dictionary provides a comprehensive list of metrics and dimensions that can be automatically extracted from Instagram Ads, ensuring accurate and consistent data analysis.

Improvado's robust platform is designed to handle large volumes of data, making it ideal for enterprise companies with extensive marketing campaigns. The platform also offers customization options, allowing businesses to tailor their data visualizations to their specific needs. Moreover, Improvado provides exceptional customer support, ensuring a seamless and efficient integration process.

Summary of connection Instagram Ads to Domo

In summary, connecting Instagram Ads to Domo is a crucial step for enterprise companies looking to optimize their marketing strategies and drive growth. Improvado offers a comprehensive solution that simplifies the process of data extraction, transformation, and visualization. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for businesses looking to centralize their marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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