Connect Intercom to Looker Studio to Streamline Marketing Analytics

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What is Intercom?

Intercom is a powerful customer messaging platform that helps enterprise companies engage, support, and convert customers throughout their journey. With features like in-app messaging, email, and live chat, Intercom enables businesses to build strong relationships with their users, streamline customer support, and improve the overall customer experience.

What is Looker Studio?

Looker Data Studio is a modern data analytics platform that makes it easy for enterprise companies to explore, analyze and visualize their data. With powerful data modeling, custom visualizations, and a user-friendly interface, Looker Data Studio helps businesses make data-driven decisions, optimize operations, and gain valuable insights to drive growth.

Connecting Intercom to Looker Studio

Connecting Intercom to Looker Data Studio can be accomplished in several ways:

  • Exporting data from Intercom via CSV and importing it into Looker Data Studio manually. This method requires regular updates to ensure your data stays current.
  • Using third-party connectors or ETL (Extract, Transform, Load) tools to automate the data transfer process between Intercom and Looker Data Studio. Some popular ETL tools include Fivetran, Stitch, and Segment.
  • Developing a custom integration using Intercom's API to push data directly into Looker Data Studio. This solution requires technical expertise and ongoing maintenance.
  • Utilizing Improvado to seamlessly connect Intercom to Looker Data Studio with minimal effort, while providing additional benefits like advanced data transformation, normalization, and centralized marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Intercom to Looker Studio with Improvado

Improvado is an advanced marketing analytics platform that simplifies the process of connecting Intercom to Looker Data Studio. By leveraging Improvado's pre-built connector, you can easily extract and load data from Intercom to Looker Data Studio, eliminating manual exports and custom integrations.

With Improvado, you gain access to a wide range of metrics and dimensions that can be automatically extracted from Intercom, enabling you to create comprehensive and customizable dashboards in Looker Data Studio. Improvado also offers the ability to process large volumes of data, ensuring your analytics remain accurate and up-to-date.

Improvado's scalability, customization options, and high-quality customer support make it the best solution for connecting Intercom and Looker Data Studio, providing enterprise companies with a complete data pipeline for data extraction, transformation, normalization, and visualization.

Summary of connection Intercom to Looker Studio

In summary, connecting Intercom and Looker Data Studio is a crucial step for enterprise companies looking to optimize their marketing and sales efforts. By using Improvado, businesses can easily extract, transform, and visualize Intercom data in Looker Data Studio, gaining valuable insights and making data-driven decisions. Benefits of the Improvado solution include scalability, customization options, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data in one platform. To learn more about how Improvado can help you connect Intercom to Looker Data Studio, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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