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What is Klaviyo?

Klaviyo is a powerful email marketing and automation platform that helps enterprise companies drive sales and engage customers. By offering targeted email campaigns, personalized customer experiences, and advanced analytics, Klaviyo enables businesses to boost their revenue and build stronger customer relationships. With Klaviyo, companies can easily segment their audience, track customer behavior, and optimize their marketing efforts to drive growth.

What is Looker Studio?

Looker Data Studio is a leading data analytics and visualization platform designed for enterprise companies. It provides a robust set of tools for exploring, analyzing, and visualizing data from various sources, helping businesses make informed decisions based on accurate insights. With Looker Data Studio, companies can create custom dashboards, reports, and alerts, empowering teams to collaborate and share insights, driving better decision-making across the organization.

Connecting Klaviyo to Looker Studio

There are several ways to connect Klaviyo to Looker Data Studio:

  • Use the native Looker Data Studio data connector for Klaviyo, which allows you to import data from your Klaviyo account directly into Looker Data Studio.
  • Create a custom API integration between Klaviyo and Looker Data Studio, which requires development resources to build and maintain the connection.
  • Use a third-party data integration platform to extract, transform, and load (ETL) your Klaviyo data into Looker Data Studio. These platforms typically offer pre-built connectors, making the integration process easier and more efficient.
  • Utilize Improvado, an advanced marketing analytics platform that simplifies the process of connecting and centralizing data from various marketing data sources, including Klaviyo. With Improvado's data extraction and loading capabilities, you can quickly and easily connect Klaviyo to Looker Data Studio and start visualizing your marketing data in one place.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Klaviyo to Looker Studio with Improvado

Improvado is the best solution for connecting Klaviyo to Looker Data Studio for several reasons:

  • Improvado offers pre-built connectors for Klaviyo and Looker Data Studio, making the integration process quick and easy without the need for custom development.
  • With Improvado's data transformation and normalization capabilities, you can ensure that your Klaviyo data is mapped correctly to Looker Data Studio's data model, enabling seamless data visualization and analysis.
  • Improvado's platform is built for scalability, allowing you to easily handle large volumes of data from Klaviyo and other marketing data sources.
  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Klaviyo, enabling you to analyze and visualize the data that matters most to your business.

Summary of connection Klaviyo to Looker Studio

In summary, connecting Klaviyo and Looker Data Studio is a powerful way to streamline your marketing data analysis and visualization process. By utilizing Improvado's advanced marketing analytics platform, you can leverage the benefits of both Klaviyo and Looker Data Studio, while enjoying the added advantages of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables you to centralize your marketing and sales data, ultimately empowering data-driven decision-making across your organization. To discover how Improvado can help you connect Klaviyo to Looker Data Studio, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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