Connect SEMrush to Looker Studio for Insightful Visualizations

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What is SEMrush?

SEMrush is a comprehensive digital marketing toolkit that helps enterprise companies with search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and market research. By leveraging SEMrush, businesses can gain insights into their competitors' strategies, discover new opportunities, and optimize their online presence. This robust platform provides valuable data and tools to improve search rankings, drive traffic, and increase conversions.

What is Looker Studio?

Looker Data Studio is a powerful business intelligence (BI) and data analytics platform that enables enterprise companies to explore, analyze, and visualize their data in real-time. With its user-friendly interface and advanced data modeling capabilities, Looker Data Studio helps businesses make data-driven decisions, identify trends, and uncover insights. By connecting to various data sources, Looker Data Studio allows organizations to create custom dashboards, reports, and visualizations to better understand marketing performance and drive growth.

Connecting SEMrush to Looker Studio

Connecting SEMrush to Looker Data Studio can be done in several ways:

  • Using a pre-built SEMrush Looker Data Studio connector or a third-party data connector for Looker Data Studio, which automates the process of exporting data from SEMrush to Looker Data Studio.
  • Manually exporting SEMrush data into CSV or Excel format, then importing it into Looker Data Studio. This method may require additional data manipulation and transformation to ensure compatibility with Looker Data Studio's data model.
  • Utilizing APIs to sync Looker Data Studio with SEMrush, allowing for continuous data updates and integration. This approach requires technical expertise and custom scripting.
  • Choosing the Improvado solution to extract data from SEMrush to Looker Data Studio, providing a seamless, scalable, and customizable experience that outperforms other connection methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting SEMrush to Looker Studio with Improvado

Improvado is the ideal choice for connecting SEMrush to Looker Data Studio, as it offers a complete data pipeline solution that includes extraction, transformation, and normalization of marketing data. With Improvado, businesses can easily access a wide range of metrics and dimensions from SEMrush and other marketing platforms, allowing for comprehensive analysis and reporting within Looker Data Studio.

Improvado's platform is built to handle large volumes of data, making it a perfect fit for enterprise-level organizations. Its customization capabilities enable companies to tailor the data integration process to their unique needs, ensuring accurate and relevant insights. Additionally, Improvado's top-notch customer support ensures a smooth and efficient data integration experience.

Summary of connection SEMrush to Looker Studio

In summary, connecting SEMrush and Looker Data Studio enables businesses to leverage the power of both platforms for in-depth marketing data analysis and visualization. By using Improvado as the data connector, enterprise companies can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado's platform allows for centralizing marketing and sales data, providing a comprehensive view of performance and driving data-driven decision-making. To explore how Improvado can help your organization connect SEMrush to Looker Data Studio, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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