Connect Microsoft Ads (ex. Bing Ads) to Redash for Unbiased Marketing Insights

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is a powerful advertising platform that enables large enterprises to benefit from increased visibility, targeted audiences, and cost-effective marketing campaigns. By leveraging the capabilities of Microsoft Ads, companies can drive high-quality traffic to their websites, improve conversion rates, and optimize their marketing budgets to achieve better ROI.

What is Redash?

Redash is a robust data visualization tool that helps enterprises gain valuable insights from their data. With Redash, companies can create interactive dashboards, collaborate on data-driven projects, and make data-driven decisions more efficiently. By utilizing Redash, large enterprises can benefit from its flexibility, ease of use, and seamless integration with various data sources, including Microsoft Ads (ex. Bing Ads).

Connecting Microsoft Ads (ex. Bing Ads) to Redash

There are several ways to connect Microsoft Ads (ex. Bing Ads) to Redash:

  • Use the native integration provided by Redash to connect to Microsoft Ads (ex. Bing Ads).
  • Export your Microsoft Ads (ex. Bing Ads) data as a CSV file, and then import the data into Redash.
  • Utilize a third-party data connector to link Microsoft Ads (ex. Bing Ads) to Redash, such as Improvado's data extraction and load solution.

Connecting Microsoft Ads (ex. Bing Ads) to Redash can be a complex process, especially when dealing with large volumes of data. Many companies opt for utilizing Improvado instead of other ways of connecting the source to the desired destination, thanks to its robust and scalable data pipeline capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Redash with Improvado

Improvado is the best solution for connecting Microsoft Ads (ex. Bing Ads) to Redash for several reasons:

  • It provides a comprehensive list of metrics and dimensions that can be automatically extracted from Microsoft Ads (ex. Bing Ads), ensuring that you have access to all the data you need for your analysis.
  • Improvado's platform is built to handle large volumes of data, making it perfect for large enterprises with extensive marketing campaigns and data requirements.
  • With Improvado, you can customize your data pipeline to fit your specific needs, ensuring that you have the most accurate and relevant data for your analysis.
  • Improvado's customer support team is always available to help you troubleshoot any issues that may arise during the data integration process.

Summary of connection Microsoft Ads (ex. Bing Ads) to Redash

In summary, connecting Microsoft Ads (ex. Bing Ads) and Redash can be a complex process, but Improvado makes it easier and more efficient. By utilizing Improvado's scalable, customizable, and high-quality data pipeline solution, large enterprises can centralize their marketing and sales data, process large volumes of data, and make data-driven decisions with ease. If you're interested in learning more about how Improvado can help you connect Microsoft Ads (ex. Bing Ads) to Redash, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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