Connect Google DV360 (Google Display & Video 360) to Redash to Eliminate Human Error

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What is Google DV360 (Google Display & Video 360)?

Google DV360 (Google Display & Video 360) is a powerful, integrated platform designed for enterprise companies to manage their programmatic, display, and video advertising campaigns. It offers advanced features such as audience targeting, real-time bidding, and cross-device measurement, providing marketers with the tools they need to deliver more relevant and engaging experiences to their customers. By using Google DV360, large enterprises can benefit from increased efficiency, better performance, and improved return on investment for their advertising campaigns.

What is Redash?

Redash is an open-source data visualization and dashboarding tool that enables enterprise companies to explore, query, visualize, and share data insights across their organization. With Redash, teams can connect to a variety of data sources, create interactive and customizable visualizations, and collaborate on data-driven decision-making. By leveraging Redash, enterprises can benefit from increased data transparency, improved collaboration, and faster, more informed decision-making.

Connecting Google DV360 (Google Display & Video 360) to Redash

Connecting Google DV360 (Google Display & Video 360) to Redash can be done through the following steps:

  • First, you need to export your Google DV360 data to a compatible format, such as CSV or JSON.
  • Next, import the exported data into a database or data warehouse that Redash supports, such as Google BigQuery, Amazon Redshift, or PostgreSQL.
  • Configure a data source in Redash to connect to the database or data warehouse where your Google DV360 data is stored.
  • Once connected, create and customize visualizations in Redash using the Google DV360 data.
  • Share and collaborate on the created visualizations and dashboards with your team.
  • Automate the data extraction and loading process to ensure your Redash visualizations are always up-to-date with the latest Google DV360 data.
  • Consider using Improvado, an advanced marketing analytics platform, to streamline the process of connecting Google DV360 to Redash and centralizing your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google DV360 (Google Display & Video 360) to Redash with Improvado

Improvado is the best solution for connecting Google DV360 (Google Display & Video 360) to Redash because it simplifies and automates the entire data pipeline. With Improvado, you can easily extract data from Google DV360 and load it into Redash, without the need for manual data exports and imports. Improvado supports a wide variety of data extraction and load capabilities, ensuring your Google DV360 data is always up-to-date in Redash.

Additionally, Improvado offers a comprehensive data dictionary that covers all the metrics and dimensions you need from Google DV360. This means you can create more accurate and detailed visualizations in Redash without having to worry about missing or incompatible data.

Finally, Improvado is built for large enterprises, offering scalability, customization, and excellent customer support. It can process large volumes of data and centralize your marketing and sales data, making it the ideal solution for connecting Google DV360 to Redash.

Summary of connection Google DV360 (Google Display & Video 360) to Redash

In summary, connecting Google DV360 (Google Display & Video 360) to Redash can be a tedious and time-consuming process. However, by using Improvado, you can simplify and automate the entire data pipeline. With Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data, you can easily centralize your marketing and sales data, making it the ideal solution for connecting Google DV360 to Redash.

To further explore the benefits of using Improvado to connect Google DV360 to Redash and centralize your marketing data, book a call with one of our experts today.

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