Connect LinkedIn Ads to Redash for Unbiased Marketing Insights

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that allows enterprise companies to target a professional audience with precision. By leveraging LinkedIn's vast network of professionals, businesses can create highly targeted campaigns to reach decision-makers in their industry. Using LinkedIn Ads, enterprise companies can increase brand awareness, generate leads, and drive website traffic. This makes it an essential component of any comprehensive marketing strategy for large organizations looking to grow their online presence.

What is Redash?

Redash is a popular open-source BI and data visualization platform that enables enterprise companies to gain valuable insights from their data. With Redash, users can create interactive dashboards and reports to track and analyze key performance indicators (KPIs) across various data sources. The platform supports a wide range of data sources, making it an ideal solution for organizations looking to consolidate and visualize their data in an efficient, user-friendly manner. As a result, Redash users can make data-driven decisions, optimize marketing campaigns, and streamline business operations.

Connecting LinkedIn Ads to Redash

Connecting LinkedIn Ads to Redash involves several steps:

  • First, users must create an API key in their LinkedIn Ads account to enable data access.
  • Next, users will need to set up a data connector for Redash LinkedIn Ads that supports the extraction of required metrics and dimensions.
  • Once the data connector is set up, users must configure their Redash instance to connect to the LinkedIn Ads API using the API key.
  • Users can then build queries in Redash to extract data from LinkedIn Ads, specifying the desired metrics, dimensions, and filters.
  • After retrieving data from LinkedIn Ads, users can create visuals and dashboards in Redash to analyze and present the information effectively.
  • Lastly, users can set up a schedule for data refresh to ensure that their Redash LinkedIn Ads dashboard remains up-to-date with the latest data.
  • Alternatively, enterprise companies can use Improvado to streamline the process of connecting LinkedIn Ads to Redash, eliminating the need for manual setup and data extraction.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Redash with Improvado

Improvado is the ideal solution for connecting LinkedIn Ads to Redash, offering a seamless, automated approach to data integration. With Improvado, users can access a wide range of metrics and dimensions that can be automatically extracted from LinkedIn Ads. This reduces the time and effort required for data preparation and allows users to focus on data analysis and visualization.

Improvado's advanced marketing analytics platform covers the entire data pipeline, from data extraction and transformation to data normalization and visualization. Its scalability and customization options make it suitable for large enterprises with diverse data needs. Improvado's customer support and dedicated data experts ensure that users receive the help they need to maximize the potential of their data.

By utilizing Improvado to connect LinkedIn Ads to Redash, enterprise companies can centralize marketing and sales data, process large volumes of data efficiently, and unlock valuable insights to drive business growth.

Summary of connection LinkedIn Ads to Redash

In summary, connecting LinkedIn Ads and Redash allows enterprise companies to visualize and analyze their marketing data effectively. Improvado simplifies this process by offering a comprehensive data pipeline solution that streamlines data extraction, transformation, normalization, and visualization. With Improvado, users can access a wide range of metrics and dimensions, enabling them to create powerful, data-driven insights.

Benefits of using Improvado for connecting LinkedIn Ads and Redash include scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralizing marketing and sales data. To learn more about Improvado's solution and how it can benefit your organization, book a call with an expert today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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