Connect Microsoft Ads (ex. Bing Ads) to Sisense with Zero API Maintenance

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (ex. Bing Ads) is an advertising platform that allows businesses to create and manage paid search campaigns. With a wide audience reach, Microsoft Ads (ex. Bing Ads) provides enterprise companies an opportunity to increase brand awareness, drive website traffic, and ultimately generate more leads and sales. By leveraging advanced targeting options and tools, businesses can optimize their ads for maximum efficiency and ROI.

What is Sisense?

Sisense is a powerful BI and data visualization platform designed for enterprise companies. With its intuitive drag-and-drop interface, users can easily create interactive dashboards and reports. Sisense simplifies complex data analysis, enabling decision-makers to make data-driven decisions quickly and easily. Its scalability and flexibility make it an ideal solution for organizations looking to centralize their data and draw actionable insights from it.

Connecting Microsoft Ads (ex. Bing Ads) to Sisense

Connecting Microsoft Ads (ex. Bing Ads) to Sisense can be achieved through the following steps:

  • Exporting data from Microsoft Ads (ex. Bing Ads) in a suitable format, such as CSV or Excel.
  • Importing the data into Sisense using the data extraction and load feature.
  • Creating a custom data model in Sisense to structure and organize the imported data.
  • Using Sisense's built-in visualization tools to create insightful and interactive dashboards.
  • Sharing and collaborating on the generated reports and dashboards with relevant team members.
  • Automating data synchronization between Microsoft Ads (ex. Bing Ads) and Sisense to ensure up-to-date information.
  • Considering the use of Improvado for a more seamless and efficient connection between Microsoft Ads (ex. Bing Ads) and Sisense.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Microsoft Ads (ex. Bing Ads) to Sisense with Improvado

Improvado is the ideal solution for connecting Microsoft Ads (ex. Bing Ads) to Sisense due to its numerous benefits. This advanced marketing analytics platform offers a complete data pipeline, from data extraction and transformation to normalization and visualization. With Improvado, you can easily extract metrics and dimensions from Microsoft Ads (ex. Bing Ads) and import them into Sisense. Moreover, Improvado is built to handle large volumes of data and offers customization options, making it perfect for enterprise companies looking for a scalable and adaptable solution.

Additionally, Improvado's high-quality customer support ensures that any issues or questions are addressed promptly and effectively. By choosing Improvado, you can centralize your marketing and sales data, simplifying the process of connecting Microsoft Ads (ex. Bing Ads) to Sisense and ultimately enabling more efficient and data-driven decision-making.

Summary of connection Microsoft Ads (ex. Bing Ads) to Sisense

In conclusion, connecting Microsoft Ads (ex. Bing Ads) to Sisense can greatly benefit enterprise organizations by providing a centralized platform for data analysis and visualization. Improvado is the best solution for this connection, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By using Improvado to centralize your marketing and sales data, your organization can harness the full potential of both Microsoft Ads (ex. Bing Ads) and Sisense. To learn more about how Improvado can help streamline your data integration process, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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