Connect Microsoft Ads (ex. Bing Ads) to Mode Automatically

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform that enables enterprise companies to reach a wide audience through search engine marketing. With Microsoft Ads, businesses can create targeted ad campaigns, manage budgets, and analyze performance data. These features help companies increase brand awareness, drive more qualified leads, and ultimately boost sales. By leveraging Microsoft Ads, enterprise businesses can effectively expand their online presence and gain valuable insights into their target audience's behavior.

What is Mode?

Mode is a modern business intelligence (BI) and data visualization platform designed for enterprise companies. With Mode, businesses can analyze data from various sources, create interactive dashboards, and share insights with team members. Mode's powerful analytics capabilities help enterprise companies uncover patterns, identify trends, and make data-driven decisions. By utilizing Mode, organizations can gain a competitive edge by transforming raw data into actionable insights and making smarter, more informed business decisions.

Connecting Microsoft Ads (ex. Bing Ads) to Mode

Connecting Microsoft Ads (ex. Bing Ads) to Mode can be achieved through several steps:

  • First, create an account on both Microsoft Ads and Mode platforms, if you haven't already.
  • Next, navigate to the data connections section within Mode and search for a data connector for Microsoft Ads (ex. Bing Ads).
  • Once the connector is located, follow the instructions to authenticate your Microsoft Ads account with Mode, which typically involves entering your Microsoft Ads API credentials.
  • After successfully connecting the two platforms, you can start importing data from Microsoft Ads (ex. Bing Ads) to Mode, such as campaign performance metrics, keyword data, and ad group information.
  • With the data imported, you can create custom reports and dashboards in Mode to visualize your Microsoft Ads (ex. Bing Ads) data and gain valuable insights into your advertising performance.
  • However, an alternative and more efficient way to connect Microsoft Ads (ex. Bing Ads) to Mode is by using a third-party solution like Improvado, which automates the data extraction and load process, saving time and ensuring data accuracy.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Mode with Improvado

Improvado is the optimal solution for connecting Microsoft Ads (ex. Bing Ads) to Mode, as it simplifies and streamlines the data integration process. With Improvado, businesses can automatically extract and load data from Microsoft Ads (ex. Bing Ads) to Mode, reducing manual work and minimizing the risk of errors. Furthermore, Improvado offers a comprehensive data dictionary that covers all the metrics and dimensions that can be extracted from Microsoft Ads, ensuring that businesses have access to the most relevant and accurate data for analysis.

In addition, Improvado provides a highly customizable and scalable solution, allowing businesses to tailor the data extraction process to their specific needs. With its robust infrastructure, Improvado can handle large volumes of data and centralize marketing and sales data from various sources, enabling businesses to gain a holistic view of their performance. Lastly, Improvado offers exceptional customer support to ensure a smooth and seamless integration process.

Summary of connection Microsoft Ads (ex. Bing Ads) to Mode

In summary, connecting Microsoft Ads (ex. Bing Ads) to Mode can be a complex and time-consuming process, but with Improvado, businesses can benefit from a streamlined and efficient solution. Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal choice for integrating Microsoft Ads (ex. Bing Ads) with Mode. By centralizing marketing and sales data, businesses can gain valuable insights and make data-driven decisions to achieve their goals. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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