Connect Facebook Ads to GoodData for Real-Time Data Flow

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What is Facebook Ads?

Facebook Ads is a powerful advertising platform that enables large enterprises to reach their target audience and drive business outcomes. By utilizing Facebook Ads, these companies can create highly targeted campaigns, access detailed analytics, and optimize their ad spend for maximum ROI. With its extensive targeting options, custom audience creation, and robust reporting capabilities, Facebook Ads is an essential tool for businesses looking to scale their marketing efforts.

What is GoodData?

GoodData is a leading business intelligence (BI) and data analytics platform designed to help large enterprises unlock the full potential of their data. With its powerful data visualization tools, customizable dashboards, and advanced analytics capabilities, GoodData allows organizations to make data-driven decisions and achieve better business outcomes. By integrating GoodData into their workflow, companies can improve decision-making, streamline their operations, and gain a competitive advantage in the market.

Connecting Facebook Ads to GoodData

There are several ways to connect Facebook Ads to GoodData, including:

  • Manual data export: Export Facebook Ads data as a CSV file and then import it into GoodData for analysis. This method is time-consuming and requires regular updates to keep the data current.
  • API integration: Develop a custom solution to connect Facebook Ads and GoodData through API calls. This approach may require significant development resources and ongoing maintenance.
  • Third-party connectors: Utilize third-party data connectors or ETL (Extract, Transform, Load) tools to automate the data transfer process between Facebook Ads and GoodData. Some available options may not be tailored specifically for Facebook Ads and GoodData, leading to limitations in data extraction and visualization capabilities.
  • Improvado: Leverage Improvado's data extraction and load capabilities to seamlessly connect Facebook Ads to GoodData. Improvado offers a comprehensive solution designed specifically for marketing data, providing the most efficient and reliable way to integrate these platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Ads to GoodData with Improvado

Improvado offers the best solution for connecting Facebook Ads to GoodData. With its advanced marketing analytics platform, Improvado automates the data pipeline from extraction to visualization, ensuring accurate and up-to-date data. The platform provides a wide range of metrics and dimensions that can be automatically extracted from Facebook Ads, enabling users to create customized reports and dashboards in GoodData.

By using Improvado, companies can benefit from its scalability, customization options, and high-quality customer support. The platform is designed to handle large volumes of data, making it ideal for enterprise-level organizations. Additionally, Improvado centralizes marketing and sales data from multiple sources, providing a comprehensive view of an organization's performance.

Summary of connection Facebook Ads to GoodData

In conclusion, connecting Facebook Ads and GoodData is an essential step for large enterprises looking to leverage the full potential of their marketing data. By using Improvado as the data connector, organizations can efficiently extract and load data from Facebook Ads to GoodData, enabling them to make better data-driven decisions. With its scalability, customization options, and ability to process large volumes of data, Improvado is the best solution for integrating these platforms. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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