Connect Snapchat Ads to GoodData to Get Analysis-Ready Data

Snapchat Ads is a powerful advertising platform used by large enterprises to reach their target audience through engaging and interactive content. This platform allows companies to create and distribute visually appealing ads that can be tailored to specific user segments, demographics, or interests. By leveraging Snapchat Ads, businesses can drive brand awareness, increase engagement, and generate leads, ultimately contributing to their overall marketing and sales goals.

GoodData is an advanced business intelligence (BI) and analytics platform designed for large enterprises. It offers powerful data visualization, reporting, and analytical capabilities that enable companies to gain valuable insights and make data-driven decisions. GoodData's platform is built to handle vast amounts of data, making it an ideal choice for large organizations looking to centralize and integrate their marketing and sales data. With GoodData, businesses can improve their decision-making process, optimize marketing strategies, and drive revenue growth.

• Before you can connect Snapchat Ads to GoodData, you must first obtain the necessary API credentials from Snapchat Ads Manager. This involves creating a new app, generating an access token, and acquiring your organization ID.
• Next, you will need to create a data connector for GoodData Snapchat Ads. This involves configuring the data source and setting up the connection parameters, such as the API endpoint, authentication method, and the data to be extracted.
• Once the data connector is set up, you can proceed to extract data from Snapchat Ads to GoodData. This involves specifying the metrics and dimensions you want to retrieve and scheduling the data extraction process. You can use tools such as Improvado's data extraction and load solution to streamline this process and ensure that your data is accurately and consistently captured.
• After the data has been extracted, it must be transformed and normalized to match GoodData's schema. This can be done using a data transformation tool or by writing custom scripts to manipulate the data as needed.
• With the data transformed and normalized, you can proceed to load data from Snapchat Ads to GoodData. This involves importing the data into your GoodData workspace, mapping the fields to the appropriate tables and columns, and configuring any necessary relationships between the data elements.
• Once the data has been loaded, you can create Snapchat Ads GoodData dashboards and reports to visualize and analyze the data. This will enable you to gain insights, identify trends, and optimize your marketing strategies based on data-driven insights.
• Alternatively, you can bypass many of these manual steps and simplify the process by using a platform like Improvado, which offers a seamless way to connect Snapchat Ads to GoodData and automate the entire data pipeline.

Improvado is the ideal solution for connecting Snapchat Ads to GoodData, as it provides a complete data pipeline from extraction to visualization. With Improvado, you can easily connect to Snapchat Ads and automatically extract a wide range of metrics and dimensions without the need for custom scripts or manual intervention. The platform also handles data transformation and normalization, ensuring that your data is consistent and compatible with GoodData's schema.

Improvado's scalable and customizable solution is designed to meet the needs of large enterprises, allowing you to process vast volumes of data and centralize your marketing and sales data in GoodData. Moreover, Improvado offers high-quality customer support to ensure that your data pipeline runs smoothly and efficiently, allowing you to focus on gaining insights and optimizing your marketing strategies.

In summary, connecting Snapchat Ads and GoodData can be a complex process, but with Improvado, you can simplify and automate the entire data pipeline. By leveraging Improvado's scalable, customizable, and high-quality solution, you can easily process large volumes of data, centralize your marketing and sales data, and gain valuable insights through GoodData's powerful visualization and analytics capabilities. To learn more about how Improvado can help you connect Snapchat Ads to GoodData, book a call with one of our experts today.