Connect Google Ads to Qlik to Eliminate Human Error

Google Ads is a powerful online advertising platform that allows enterprise companies to create and manage targeted ad campaigns. By utilizing Google Ads, businesses can increase their online visibility, drive more traffic to their websites, and ultimately generate more leads and revenue. With its comprehensive analytics and reporting tools, Google Ads enables companies to efficiently track and optimize their marketing strategies.

Qlik is an innovative business intelligence (BI) and data visualization platform designed to help enterprise companies make data-driven decisions. Qlik offers a suite of powerful analytics tools, including QlikView and Qlik Sense, that enable users to easily explore, analyze, and visualize their data. By leveraging Qlik's robust features, businesses can gain valuable insights, streamline their operations, and improve their overall performance.

Connecting Google Ads to Qlik can be achieved through several methods:

• Manual data export and import: Users can download Google Ads data in CSV format and then import it into Qlik. However, this process can be time-consuming and prone to errors, especially when dealing with large volumes of data.
• API integration: By connecting Google Ads and Qlik via APIs, users can automate the data transfer process. This method requires programming skills and an understanding of both platforms' APIs.
• Third-party connectors: Several data connector tools are available to simplify the process of connecting Google Ads to Qlik, such as Qlik's built-in Google Ads connector. These tools typically require less technical expertise but may have limitations in terms of data granularity and customization.
• Improvado: As an advanced marketing analytics platform, Improvado streamlines the entire data pipeline process, from data extraction and load to data transformation and visualization. Unlike other methods, Improvado offers a scalable, customizable solution that can handle large volumes of data and centralize marketing and sales data from various sources.

Improvado stands out as the best solution for connecting Google Ads to Qlik for several reasons:

• Scalability: Improvado is built to handle the vast amounts of data generated by large enterprises, ensuring smooth and efficient data processing.
• Customization: With Improvado, users can customize metrics and dimensions, enabling them to extract the data that matters most to their business. This level of customization is unparalleled by other data connector tools. Check out the available metrics and dimensions for more information.
• Customer support: Improvado offers high-quality customer support, with a dedicated team ready to assist users in resolving any issues or answering questions.
• Data centralization: In addition to Google Ads and Qlik, Improvado supports a wide variety of data sources and BI tools, allowing users to centralize all their marketing and sales data in one place.

In summary, connecting Google Ads to Qlik can be achieved through various methods, including manual data export/import, API integration, and third-party connectors. However, Improvado stands out as the best solution, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By utilizing Improvado, businesses can centralize their marketing and sales data, streamline their data pipeline, and ultimately make better data-driven decisions. To learn more about Improvado and how it can help you connect Google Ads to Qlik, book a call with an expert today.