Connect Sendgrid to Qlik to Streamline Marketing Analytics

Sendgrid is a leading cloud-based email service provider, designed to help large enterprises improve their email marketing strategy, deliverability, and engagement. By leveraging Sendgrid, companies can benefit from its robust platform, which enables the efficient management of transactional and marketing emails, as well as real-time analytics and reporting. This ensures better customer relationships and insights into the overall marketing strategy.

Qlik is a powerful business intelligence (BI) and data visualization platform that allows large enterprises to gain actionable insights from their vast amounts of data. With its user-friendly interface and advanced analytics capabilities, Qlik enables organizations to make data-driven decisions and improve their overall business performance. The platform supports multiple data sources and offers interactive visualizations, making it a popular choice for enterprises looking to analyze and visualize complex data sets.

Connecting Sendgrid to Qlik can be done in several ways:

• Manual data export: Exporting data from Sendgrid as CSV files and then importing these files into Qlik. This method can be time-consuming and requires manual effort, especially when dealing with large volumes of data.
• API integration: Utilizing Sendgrid's API to extract data and then load it into Qlik. This requires technical skills to set up and maintain the integration.
• Third-party connectors: Using data connectors for Qlik Sendgrid that are available in the market. These connectors simplify the process but may come with limitations in terms of customization and data coverage.
• Improvado: A more efficient and scalable solution to extract data from Sendgrid and load it into Qlik. Improvado offers a complete data pipeline, from data extraction to transformation, normalization, and visualization, making it an ideal choice for enterprises looking to connect Sendgrid to Qlik.

Improvado is the best solution to connect Sendgrid to Qlik, as it offers numerous advantages over other methods:

• Scalability: Improvado can handle large volumes of data, ensuring seamless data integration for enterprises.
• Customization: Improvado allows users to customize and map their data, ensuring that all relevant metrics and dimensions are extracted from Sendgrid and loaded into Qlik.
• High-quality customer support: Improvado's dedicated support team is always available to assist with any issues or questions during the integration process.
• Automation: With Improvado, the entire data pipeline is automated, eliminating the need for manual data extraction and import.
• Centralization: Improvado enables organizations to centralize their marketing and sales data, thus providing a comprehensive view of their business performance.

In summary, connecting Sendgrid and Qlik can greatly benefit enterprises by providing a comprehensive view of their marketing data and allowing for data-driven decision-making. While there are several ways to connect these platforms, Improvado stands out as the best solution due to its scalability, customization, high-quality customer support, ability to process large volumes of data, and centralization of marketing and sales data. To learn more about how Improvado can help your organization connect Sendgrid to Qlik, book a call with one of our experts today.