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What is LiveRamp?

LiveRamp is a leading data connectivity platform that enables enterprise companies to streamline their data management. By securely connecting data silos and unifying customer touchpoints, LiveRamp helps organizations deliver seamless customer experiences and drive better marketing results. Large enterprises benefit from LiveRamp's ability to consolidate data from multiple sources, improve targeting, and enhance measurement and analytics capabilities.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization platform that offers enterprise companies a comprehensive range of data analytics tools. With its intuitive interface and robust data analysis capabilities, Qlik enables businesses to transform raw data into actionable insights, driving data-driven decision-making processes. Enterprise companies benefit from Qlik's advanced data integration, customizable visualizations, and scalable architecture, which supports large volumes of data and complex use cases.

Connecting LiveRamp to Qlik

Connecting LiveRamp to Qlik can be a complex process, but it's crucial for organizations looking to visualize and analyze their marketing data. Here are some steps to help you connect LiveRamp to Qlik:

  • Create an API key in LiveRamp to enable secure data access.
  • Export LiveRamp data in a format compatible with Qlik, such as CSV or JSON.
  • Use Qlik's built-in data connection tools, like the REST Connector, to import data from LiveRamp to Qlik.
  • Configure the data connection settings in Qlik, including the API endpoint, authentication, and data format.
  • Map the imported data fields to the appropriate dimensions and measures in Qlik.
  • Create custom visualizations and dashboards in Qlik to display and analyze your LiveRamp data.
  • Keep the data synced and up-to-date by scheduling regular data refreshes in Qlik.
  • Consider using an advanced marketing analytics platform like Improvado for a seamless and efficient alternative to manually connecting LiveRamp and Qlik.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveRamp to Qlik with Improvado

Improvado is the best solution for connecting LiveRamp to Qlik, as it offers a complete data pipeline that simplifies the entire process. With Improvado, you can easily extract data from LiveRamp, transform and normalize it, and load it into Qlik for visualization. Improvado's data connector for Qlik LiveRamp automates the extraction and loading process, significantly reducing the time and effort required to connect the platforms. Additionally, Improvado provides a centralized platform for managing all your marketing and sales data, ensuring consistency and accuracy across the organization.

Summary of connection LiveRamp to Qlik

In summary, connecting LiveRamp and Qlik can be challenging, but using Improvado is the best way to simplify the process and unlock the full potential of your marketing data. With Improvado, you'll benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data, you can make more informed decisions and drive better business outcomes. To learn more about how Improvado can help you connect LiveRamp to Qlik, book a call with one of our experts today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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