Connect Customer.io to Power BI to Make Data-Driven Decisions

Seamlessly connect marketing data across all platforms with Improvado.

Talk to us

What is Customer.io?

Customer.io is a marketing automation platform that enables large enterprises to drive customer engagement and retention through personalized messaging. By leveraging real-time behavioral data, Customer.io allows businesses to create targeted campaigns, automate marketing workflows, and optimize customer interactions. Enterprise companies benefit from its advanced segmentation capabilities, comprehensive analytics, and seamless integration with other marketing tools.

What is Power BI?

Power BI is a powerful business intelligence and data visualization tool that helps enterprise companies analyze and understand their data. It offers robust data processing capabilities, interactive visualizations, and easy-to-use dashboards, allowing users to make data-driven decisions efficiently. Power BI integrates with numerous data sources, enabling businesses to centralize their data and gain insights across departments. Its scalability and customization features make it an ideal choice for large organizations looking to improve their data-driven decision-making processes.

Connecting Customer.io to Power BI

Connecting Customer.io to Power BI can be achieved through several methods:

  • Using Power BI's built-in connectors to access Customer.io data directly, such as the Customer.io Power BI connector
  • Exporting data from Customer.io to Power BI using CSV files or other common data formats
  • Utilizing third-party data connectors for Power BI, such as a data extraction tool, to extract data from Customer.io and load it into Power BI
  • Developing a custom API connection between Customer.io and Power BI for real-time data synchronization
  • Choosing Improvado, a comprehensive marketing analytics platform, to manage the entire data pipeline from extraction to visualization, eliminating the need for multiple tools and complex integrations

Book a 30-minute call to get your unique pricing offering

We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Customer.io to Power BI with Improvado

Improvado is the best solution for connecting Customer.io to Power BI, as it provides a complete data pipeline from extraction to visualization. With Improvado, businesses can seamlessly extract data from Customer.io and load it into Power BI, simplifying the data integration process. It offers automated metrics and dimensions extraction from Customer.io and supports a wide range of data sources, enabling businesses to centralize their marketing and sales data in one platform. Improvado's scalability, customization, and high-quality customer support make it an ideal solution for large enterprises looking to simplify their data integration and analytics processes.

Summary of connection Customer.io to Power BI

In summary, connecting Customer.io and Power BI offers numerous benefits for large enterprises, such as centralized marketing data, improved data-driven decision-making, and streamlined analytics processes. By choosing Improvado as the solution for this integration, businesses can leverage its scalability, customization, high-quality customer support, and ability to process large volumes of data. To learn more about how Improvado can help you integrate Customer.io with Power BI and centralize your marketing data, book a call with an expert today.

Improvado Labs: experience the latest marketing analytics technology

Be the first one to know about our latest product updates and ways they could shift workflows, performance, and effectiveness in your organization.
Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
Take advantage of AI suggestions
Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
More suggestions
What would you like to ask?

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
Docker
Hims
OMD

Do more with
Customer.io

Do more with
Power BI

Take your marketing reporting to new heights