Connect Google Analytics 4 to Chartio Without SQL

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What is Google Analytics 4?

Google Analytics 4 is the latest version of Google's web analytics platform that helps enterprise companies track user interactions, events, and conversions on their websites and apps. By leveraging the power of machine learning, GA4 provides valuable insights into user behavior patterns, conversion probabilities, and audience segments. This helps enterprises make data-driven decisions to optimize their marketing strategies and improve ROI.

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization tool designed for enterprise companies. With its user-friendly interface, Chartio enables users to create interactive dashboards and reports that provide real-time insights into their data. The platform supports a wide range of data sources, allowing enterprises to consolidate and analyze data from various marketing, sales, and customer support channels. By leveraging Chartio's advanced analytics capabilities, companies can uncover hidden trends, identify opportunities for growth, and make informed decisions to drive business success.

Connecting Google Analytics 4 to Chartio

There are several ways to connect Google Analytics 4 to Chartio:

  • Create a custom data connector in Chartio using Google Analytics 4 API
  • Export Google Analytics 4 data as CSV, JSON, or other formats, then import it into Chartio
  • Use third-party ETL tools or services to sync Google Analytics 4 data with Chartio
  • Take advantage of Improvado's integration capabilities to extract and load Google Analytics 4 data directly into Chartio

However, using Improvado as your data connector for Chartio and Google Analytics 4 offers many advantages over other methods. While custom connectors, data exports, and third-party ETL tools can be time-consuming and require technical expertise, Improvado's seamless integration allows you to easily connect Google Analytics 4 to Chartio without any coding or complex setup.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Analytics 4 to Chartio with Improvado

Improvado is the best solution for connecting Google Analytics 4 to Chartio because it offers:

  • Effortless integration with just a few clicks
  • Access to a wide range of metrics and dimensions from Google Analytics 4, enabling comprehensive analysis
  • Customizable data transformations and normalization to ensure data consistency
  • High-performance data processing capabilities to handle large volumes of data
  • Robust security and privacy features to protect your sensitive data

By choosing Improvado, you can save time, reduce complexity, and focus on extracting valuable insights from your Google Analytics 4 data in Chartio.

Summary of connection Google Analytics 4 to Chartio

In summary, connecting Google Analytics 4 to Chartio provides enterprise companies with powerful analytics and data visualization capabilities that drive data-driven decision-making. Improvado's integration solution offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, Improvado's platform enables businesses to centralize their marketing and sales data, which is essential for gaining a holistic view of their performance. To explore how Improvado can help you connect Google Analytics 4 to Chartio, book a call with an expert today.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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