Visualization platforms

Instantly Connect Marketing Data to Tableau

Stop wasting development time.

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Pre-built and automated
Zero engineering required
Automated data normalization
Enterprise SLA
99.9% SLA
Any warehouse
Managed storage
Deep granularity

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Combine data from multiple sources

Over 500+ data sources empower your marketing team to use their favorite tools to map data, build and visualize custom reports and more.


Connected to the leading data warehouse solutions

Load data into your warehouse of choice within minutes.

Integration Benefits

Exploring All Your Marketing Data in Tableau

Tableau is an easy way to connect, query, and visualize your data without a code. It has a simple, user-friendly interface that allows you to perform in-depth data analysis or create simple dashboards to monitor your data.
Tableau is a powerful and rapidly growing data visualization tool for business intelligence. It transforms raw data into easily understandable formats to help people manage it. Tableau provides effective and fast data analysis tools to create dashboards and worksheets. When easily exploring and managing data, you can discover and share valuable insights faster. Whether you are a data scientist, executive, analyst, marketing specialist, or business owner – Tableau is a flexible and secure end-to-end data analytics platform.

Benefits of Integration

  • Visualize and analyze data from various sources. With Improvado, you can automatically load data from popular cloud systems (Google BigQuery, Windows Azure, etc.), relational databases (SQL Server, DB2, Oracle, etc.), file systems (Excel, CSV, etc.), and any other system that uses APIs to get meaningful insights about your audience within minutes.
  • Work with piles of data without coding. Improvado allows you to enjoy all the platform's computational power and intuitive, interactive visualization capabilities without engaging an extra IT specialist team.
  • Share the data with all stakeholders in several clicks. You can not only automatically process and filter data online but also share the results via email, using links, or through the system's server with multiple users, which facilitates business operations and reporting.
  • Automatically update Tableau dashboards.
  • Sync hard-to-extract data sources, like Snapchat, LinkedIn, and Sizmek and so on.
  • Custom integrations? No problem.
  • Extract data via API, FTP, S3, CSV Uploads, Google Spreadsheets or email.
  • Dedicated Customer Success Manager included.

How to Use Tableau

  • Make sense of your data by making it visual.
  • Flexible end-to-end analytics for the individual or whole organization.
  • Connect to hundreds of data sources, both live and in-memory, without any programming.
  • No technical programming skills required
  • Check out our free tableau templates

How Tableau Works

Making your data visual with Tableau easily helps you identify trends to make your next move. Users of all levels can create custom reports and visualizations to share insights across the organization. Simple drag-and-drop usability makes reporting a breeze. Get the big picture without the intimidation that comes with big data.


Tableau Data Prep
Prep and Clean Your Data to Use with Other Sources

Tableau Visual Report
Identify Top Performers

Speed Up Your Decision Making With Improvado

You can now use Improvado to automatically send all your marketing data to Tableau for live marketing reports and dashboards. Improvado does not require you to have any technical skills, as you can effortlessly sync your data with just a few clicks.

  • Sync your data in real-time from 200+ marketing platforms and see spend data, performance data,sales data and ROI in Tableau.
  • Upload analysis-ready data directly to your data warehouse's ETL.
  • Easily spot red flags and optimization opportunities on the fly, every day.
  • Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

Let’s chat about how to automate your Tableau data with Improvado.

Automate cross-channel data normalization

Every platform uses different words to describe its metrics. What one platform calls “impressions” another calls “imps” and another calls “views.” This is a major hassle for marketers who want to combine and analyze the data they’ve gathered from multiple platforms. Instead of diving into analytics, they waste 90% of their time just preparing the data for analysis, resulting in hours of productive time lost.

With Improvado, you get analysis-ready data with unified naming across all platforms. You always have access to the raw data and unified reports should you need them. This flexibility allows you to get answers faster and uncover more valuable insights.

Available Metrics & Dimensions

You can explore an extensive overview of the full list of all common report types by providers in Improvado Data Dictionary

This list includes such fields as metrics, properties, dimensions, etc.

Talk to our experts to get more details on it.

Take your marketing reporting to new heights
SOC 2 Type II

Auditing procedure that ensures secure management of data.


Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.

Complies with California Consumer Privacy Act (CCPA)

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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Free onboarding
Free marketing stack analysis

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study