Connect Snapchat Ads to Tableau with Zero API Maintenance

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What is Snapchat Ads?

Snapchat Ads is a powerful advertising platform that allows large enterprises to reach their target audience through engaging and interactive ad formats. These ads provide businesses with the opportunity to increase brand awareness, drive website traffic, and generate leads. With Snapchat Ads, companies can create immersive, full-screen experiences that drive user engagement and increase conversion rates.

What is Tableau?

Tableau is a leading business intelligence and data visualization tool that helps enterprises analyze and understand their data. By using Tableau, organizations can create interactive and shareable dashboards, reports, and visualizations that provide valuable insights into business performance. This enables decision-makers to make informed choices based on real-time data, driving better business outcomes and increased efficiency.

Connecting Snapchat Ads to Tableau

Connecting Snapchat Ads to Tableau can be accomplished through several methods:

  • Manually exporting data from Snapchat Ads and importing it into Tableau. This can be time-consuming and requires regular updates to ensure that the data remains up-to-date.
  • Using a third-party data connector for Tableau Snapchat Ads, which can automate the process of importing data from Snapchat Ads to Tableau. This method still requires configuration and maintenance, as well as potential costs associated with the connector.
  • Developing a custom solution, such as a script or API integration, that syncs data between Snapchat Ads and Tableau. This approach requires technical expertise and can be resource-intensive to develop and maintain.
  • Utilizing Improvado, an advanced marketing analytics platform that can extract and load data from Snapchat Ads to Tableau with minimal setup and maintenance. This solution offers superior scalability, customization, and support compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Tableau with Improvado

Improvado is the best solution for connecting Snapchat Ads to Tableau, as it offers a comprehensive data pipeline that automates the entire process from data extraction to visualization. This platform provides access to a wide range of metrics and dimensions that can be automatically extracted from Snapchat Ads, streamlining the process of importing data into Tableau.

Moreover, Improvado's platform is fully customizable, allowing enterprises to tailor their data pipeline to meet their specific needs. This flexibility ensures that the data connection between Snapchat Ads and Tableau is optimized for each organization's unique requirements. Additionally, Improvado's team of experts provides high-quality customer support, ensuring a seamless integration experience.

As a data connector for Tableau, Improvado's platform is designed to handle large volumes of data, ensuring that enterprises can connect and analyze their Snapchat Ads data with ease. The platform also enables businesses to centralize their marketing and sales data, providing a holistic view of their performance across multiple channels and platforms.

Summary of connection Snapchat Ads to Tableau

In summary, connecting Snapchat Ads and Tableau can provide valuable insights for large enterprises. By utilizing Improvado's advanced marketing analytics platform, organizations can automate the process of extracting and visualizing their Snapchat Ads data in Tableau. With Improvado's scalability, customization, high quality of customer support, ability to process large volumes of data, and centralization of marketing and sales data, businesses can efficiently gain valuable insights from their Snapchat Ads campaigns. To learn more about Improvado's solution and how it can benefit your organization, book a call with one of their experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.
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