Documentation

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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

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Description

Paid Search recipe provides you with information about the performance of Keywords from advertising and SEO platforms (such as Google Ads, Bing Ads, Simpli.fi, and others). All daily metrics, such as clicks, impressions, conversions, and others, are broken down by campaign, ad set, and keyword.

Based on the data source, the final URL, match type, and platform values can be present in the report.

Dashboards

You can find the Demo Dashboard here.

Technical Details

MCDM Data Dictionary

Details

Schema

Mapping

Tech Schema

MCDM Data Normalization

In Paid Search recipe, data normalization step is applied for platform value. Learn more here.