Gather data from online and offline sources
Securely transfer and integrate your data
Get a quality dataset ready for further analysis
Get notified of any data, campaign or ops issues
Easily analyze data and discover actionable insights
Explore our collection of pre-built sources
Organize data in your preferred storage
Analyze data via dashboards for any BI tool
Use natural language for Ad-Hoc analytics
Maximize and prove your marketing ROI
Solve data pipelines for any marketing use case
Gain full visibility over your marketing performance
News & trends from industry experts
Looker vs. Tableau: A comparison of top business analytics tools to help you find the right data visualization software for your data and business needs.
Explore the AI marketing trends of 2024, understand how AI is shaping marketing's future, and learn why AI trends are pivotal for tomorrow's strategies.
Explore the integration of AI in business intelligence, how it revolutionizes analytics, and the future of AI-powered BI for smarter decision-making.
MarTech Spotlight, Nov. 29, 2023: HubSpot & Clearbit merge, Airbnb's AI moves, PPC & AI, plus AI in marketing - insights & trends.
Explore the rise of AI in marketing report generation, its benefits, challenges, and the future of AI-powered reporting tools. Dive into the world of AI reporting.
Explore the nuances of paid search marketing. Learn to run and optimize paid search campaigns effectively for enhanced brand visibility.
Explore effective budget pacing techniques and tools for PPC campaigns, from manual ad spend tracking to AI-assisted solutions.
Today, we're exploring the latest news in MarTech: AI regulations, ChatGPT multimodal mode, SEO shifts, and Google's GA4 Data Redaction for privacy.
Discover the power of AI marketing campaigns in 2024. Dive into 8 innovative AI technologies, best practices, and the future of AI in advertising.
Uncover the valuable insights on AI in marketing analytics from Improvado AI Assistant and discover the questions that marketers asked.
This is a complete guide to AI marketing analytics. Learn how to leverage AI to sharpen your marketing tactics and process marketing data.
Discover 15 best AI marketing tools, from AI analytics to AI personalization. Adopt AI marketing software to drive results and improve operations in 2024.
Dive into the world of AI marketing. Discover its significance, benefits, and future in the marketing landscape.
HHS introduced new restrictions on tracking technologies like Google Analytics. Learn the details and discover HIPAA-safe marketing analytics solutions.
Discover the ins and outs of ad ops, programmatic advertising, and direct media buying in our insightful guide. Gain valuable insights now!
Dive into the world of programmatic advertising. Discover its benefits, challenges, and the tech behind it. A beginner-friendly guide to digital ad buying.
Discover The Trade Desk's features & best practices. From campaign setup to data-driven strategies, explore programmatic advertising.
Compare Bing Ads and Google Ads in 2023: features, benefits, and which platform suits your needs. Get a comprehensive comparison now!
Discover the significance of Quora Ads in 2023, understand its audience, and explore the potential of Q&A advertising for optimal campaign results.
Explore the significance of Twitter Ads in 2023. Learn about ad formats, audience insights, and strategies for budget optimization for impactful campaigns.
Dive into the world of Amazon Ads analytics. Understand the ecosystem, monitor key metrics, and optimize campaigns for peak performance.
Dive into the world of TikTok advertising. Discover ad types, crafting engaging content, targeting strategies, and performance metrics.
Master Facebook (Meta) Ads Analytics with our ultimate guide. Learn monitoring, optimization, best practices & tools to enhance your strategy.
Improvado announces promotion of Roman Vinogradov to VP of Product. Read what changes it brings to the company and further development of the product.
Unlock success with our comprehensive guide to mastering Google Ads campaigns. From types to tracking, get the insights you need. | Improvado
Explore the evolution, benefits, and strategies of LinkedIn Ads in 2023. Dive into ad formats, targeting, and optimization for effective B2B marketing.
Discover the essence of growth marketing, its evolution, principles, and the key strategies that drive business success.
Dive into the shift from number-driven to story-driven metrics. Discover how qualitative data can unlock deeper business insights.
Discover the top trends revolutionizing marketing analytics. From personalized email campaigns to AR experiences, stay ahead with these insights.
Discover the pivotal role of client reporting in fostering trust, ensuring accountability, and guiding informed decisions in the agency—client relations.
Dive deep into the world of data. Learn the distinctions between structured and unstructured data, their advantages, and how they impact the digital landscape.
Uncover the depth of Google BigQuery, from its serverless architecture to its unmatched analytics capabilities. Dive into this comprehensive guide for insights.
Discover the power of metrics layers - core components, benefits, and best practices. Unleash the potential of advanced reporting.
Dive into the world of data democratization. Understand its importance, benefits, challenges, and steps to implement it effectively in modern businesses.
Dive into the significance of location data in marketing. Discover its types, applications, challenges, and how it shapes consumer interactions.
Dive into non-aggregatable metrics. Understand their types, challenges, and best practices to harness their potential for accurate data analysis.
Learn the key roles of APIs and connectors in data integration. Discover their differences, maintenance needs, and how they impact digital marketing strategies.
This is a complete guide to walled gardens in advertising. Uncover walled gardens' advantages, challenges, and strategies to navigate these ad platforms.
Discover what marketing incrementality is, why it's crucial, and how to measure it effectively. Learn to allocate marketing dollars wisely and maximize ROI.
Unlock the full potential of digital marketing with the PESO framework. Learn about Paid, Earned, Shared, and Owned media strategies to boost online presence.
Learn the differences between first-party, second-party, and third-party data. Discover their importance, how to collect and use these data types effectively.
Unlock the power of incremental sales with our ultimate guide. Increase revenue and boost business with expert insights. Visit now!
Learn everything about drill-down reports, from what they are to how to create them. This guide covers benefits, tools, and common mistakes to avoid.
Discover the ins and outs of stealth marketing, a unique advertising strategy that can boost brand awareness and trust without breaking the bank.
Discover the importance of tracking pixels and how they operate. This guide provides insights into their working mechanism and privacy considerations.
Explore the differences between static and dynamic reports. Learn their features, advantages, and limitations to make informed business decisions.
Discover the ABCs of marketing acronyms: MQL, CTR, SEO, and more. Simplify your strategy with our comprehensive guide.
Discover the essence of direct marketing, its strengths, and how it stands out in the digital world. Dive into channels, strategies, and the roadmap to success.
Dive into the world of social media data mining. Discover how extracting and analyzing online data can offer valuable insights for informed decision-making.
Discover the power of data interpretation in digital marketing. Learn how to turn raw numbers into actionable insights for better campaign results.
Dive into the world of digital marketing data with a guide on parameters and statistics. Learn their roles and how they drive informed marketing decisions.
.png){kind=logo}
.jpg)
.jpg)
%20(1).png)
%20(1).png)
.jpg)
%20(1).png)
%20(1).png)
.png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
.png)
.png)
%20(1)%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
.png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1)%20(1)%20(1).png)
%20(1).png)
%20(1)%20(1).png)
%20(1).png)
%20(1)%20(1)%20(1)%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
.png)
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
