Mobile Analytics

Updated on

Oct 19, 2023

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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

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Description

The Mobile Analytics Recipe is a powerful solution that combines data from marketing data sources (such as Branch, Kochava, Adjust API, AppsFlyer, and others) to create a comprehensive view of mobile marketing performance. This data model streamlines and standardizes mobile analytics data, enabling you to gain valuable insights and make informed decisions to optimize your marketing strategies.

Marketing value

The Mobile Analytics Recipe brings immense value by providing a unified and consolidated view of mobile marketing performance, enabling you to:

Analyze and measure your marketing efforts across multiple platforms.
Track user acquisition and engagement.
Optimize campaigns.
Make data-driven decisions to drive business growth.

With this comprehensive and standardized data model, you can maximize your mobile marketing ROI and enhance the effectiveness of their marketing strategies.