Documentation

Email Marketing

Updated on

Oct 19, 2023

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To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

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Description

The Email Marketing Recipe provides you with actionable and historical email marketing data, as well as predictive analytics in some situations, about the performance of your email campaigns. This allows a lot of actionable directions for you to take, such as A/B testing, in order to drive engagement, and ultimately revenue. The marketing value and goal of this Recipe is to help you understand, optimize, and improve your email marketing campaigns.

The ultimate goal of an Email Marketing Recipe is to help you make data-driven decisions that lead to better engagement with your audience and, ultimately, increased sales and brand perception.

Technical Details

MCDM Data Dictionary

Details
Schema
Mapping

Schema information

Setup guide

Settings

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Troubleshooting

Troubleshooting guides

Check out troubleshooting guides for
Email Marketing
here

Limits

Frequently asked questions

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Questions?

Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.