Email Marketing

Updated on

Oct 19, 2023

{% docs-informer info title="Important" %}

To better understand the Improvado Marketing Common Data Model and how it works, you can check the Improvado MCDM Overview.

{% docs-informer-end %}

Description

The Email Marketing Recipe provides you with actionable and historical email marketing data, as well as predictive analytics in some situations, about the performance of your email campaigns. This allows a lot of actionable directions for you to take, such as A/B testing, in order to drive engagement, and ultimately revenue. The marketing value and goal of this Recipe is to help you understand, optimize, and improve your email marketing campaigns.

The ultimate goal of an Email Marketing Recipe is to help you make data-driven decisions that lead to better engagement with your audience and, ultimately, increased sales and brand perception.