The company's marketing team had to deal with a lot of reporting across non-normalized data gathered from various advertising platforms. These data included both organic and paid results. The company cooperated with small vendors to aggregate and centralize all information. However, the outcomes of this cooperation were poor and didn’t solve the problem. Data normalization took too much time and devoured a significant part of the marketing budget. What’s more important is that it limited growth potential. Manual reporting doesn’t allow to do in-depth analysis. That’s why the company was overlooking some valuable insights and couldn’t adjust marketing campaigns effectively.

At the time, the company already had a data warehouse where they could store all the information. The main thing they wanted was to push their data to the storage and normalize it.

The integration of Improvado with company's data warehouse and Tableau optimized marketing analysts’ workflow and made reporting processes more time-efficient. Instead of working with scattered data sets, employees don't waste time on data aggregation. Now, they operate with ready-made conclusions and dedicate more time to adjusting the marketing strategy. On average, the company saves 50 - 60 working hours per week for their employees. Hence, they can work on higher-value tasks and increase the organization’s ROI.

With a central nervous system of all marketing data, analysts focus on valuable statistics that previously were out of their sight. What’s more, they can build new predictive analytical models.

Additionally, our ETL solution makes The company more flexible and scalable. With our constantly growing list of marketing data connectors, they won’t miss new opportunities in digital marketing. In the future, we’ll automatically add new data sources to the pipeline to provide a constant flow of information from new platforms.