AI Assistant works
on top of our marketing data platform

Whether you use dashboards or AI, the quality and granularity of an underlying dataset make all the difference. Our data platform ensures that your data
is properly extracted, organized, and business-ready. AI Assistant enables your team to discover in-depth insights using 100% of your marketing data.

AI Assistant Use Cases

Your shortest path from question to insight

It is common to use multiple dashboards to track performance across various channels and from different angles. Since AI Assistant is connected to all of your data, it’s an all-in-one dashboard.

Dashboards are great. Yet, they require niche background and expertise to analyze. AI Assistant democratizes insights: it understands the question and provides a unified answer. No matter who’s asking: Marketing, Sales, or Leadership.

We’re building AI Assistant to come with prompt templates spanning over various use cases.

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Cross-Channel / Omnichannel Analysis

AI Assistant helps you dive into the performance of ad platforms, channels, campaigns, audiences, and more.

Spend and Conversion Analysis

With just a few questions, you can explore which campaigns had the highest spend and which came with best conversions. You can also define custom metrics and compare them across custom time periods.

Campaign Quality Auditing

When you have campaign guidelines in place, AI Assistant can run checks to ensure alignment: naming conventions, geographies, creatives, and more.

Budget Pacing

Want to know if certain campaigns exceed or fall bellow your projected spend? Tell AI Assistant what your spend thresholds are and ask it to check your campaigns against them.

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Privacy-first

Improvado doesn't train LLMs with your data.

Data Integrity

Only non-identifiable metadata may be shared with third-parties.

FAQs

How secure is Amazon Q?

Improvado AI Assistant is built to be secure and private, and it can understand and respect your existing governance identities, roles, and permissions. AI Assistant is designed to meet stringent enterprise requirements from day one.

What do I need to set it up?

Connect your marketing data to Improvado data platform

Question 3

Set custom rules for metrics and conversions. AI Assistant keeps context about KPIs e.g. cost per lead, so you can see the progress to goal in real time.