Connect ZohoCRM to Looker for Insightful Visualizations

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What is ZohoCRM?

ZohoCRM is a cloud-based customer relationship management (CRM) platform designed for enterprise companies. It offers a comprehensive set of tools to manage customer interactions, sales processes, and marketing automation, helping businesses acquire, retain, and grow their customer base. By using ZohoCRM, large enterprises can streamline their sales pipelines, improve customer communication, and ultimately increase revenue.

What is Looker?

Looker is a modern business intelligence (BI) and data visualization platform that enables enterprise companies to explore, analyze, and share real-time data with ease. With Looker, businesses can create interactive dashboards, customize data visualizations, and gain actionable insights from their data. Looker's powerful data modeling layer allows users to define how data is transformed and aggregated, ensuring consistent and accurate reporting across the organization. In turn, this helps enterprises make better-informed decisions and drive growth.

Connecting ZohoCRM to Looker

Connecting ZohoCRM to Looker can be achieved in several ways:

  • Using a custom-built data connector: Develop a custom data connector for Looker ZohoCRM, allowing you to import data from ZohoCRM to Looker directly. However, this option may require significant development resources and time investment.
  • Exporting data from ZohoCRM to a data warehouse: Extract data from ZohoCRM using their built-in API, then load the data into a data warehouse like Amazon Redshift or Google BigQuery. After that, connect Looker to the data warehouse for analysis and visualization. This approach may require additional infrastructure and maintenance costs.
  • Utilizing a third-party data integration platform: Using an established data integration platform can help streamline the process of connecting ZohoCRM to Looker. These platforms provide pre-built connectors and data transformation tools, making it easier to extract and load data from ZohoCRM to Looker. One such platform that stands out is Improvado.

Instead of manually connecting ZohoCRM and Looker using the methods mentioned above, you can save time and resources by choosing Improvado's complete end-to-end solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
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Connecting ZohoCRM to Looker with Improvado

Improvado is the ideal solution for connecting ZohoCRM to Looker, as it simplifies the process of data extraction, transformation, and normalization. With Improvado, you can easily access a wide range of metrics and dimensions from ZohoCRM, without the need for any custom development or complex integrations. Furthermore, Improvado's platform is scalable and customizable, allowing it to handle large volumes of data and adapt to your business's unique requirements.

Improvado's high-quality customer support ensures that you receive timely assistance when needed, making it easy to troubleshoot and resolve any issues that may arise during the data connection process. By choosing Improvado to connect ZohoCRM and Looker, you can focus on deriving valuable insights from your data, without worrying about the underlying technical complexities.

Summary of connection ZohoCRM to Looker

In summary, connecting ZohoCRM and Looker can be a complicated and resource-intensive process, but Improvado makes it simple and efficient. By leveraging Improvado's scalable, customizable solution, you can centralize your marketing and sales data, process large volumes of information, and unlock valuable insights through data visualization. To find out more about how Improvado can help you connect ZohoCRM to Looker, book a call with one of our experts today.

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Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
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