Connect Yandex Direct to MS Excel for Insightful Visualizations

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that enables enterprise companies to reach targeted audiences through search and display ads. By leveraging advanced targeting options and robust analytics, businesses can optimize their ad campaigns and maximize ROI. With Yandex Direct, enterprise companies can benefit from enhanced brand awareness, increased website traffic, and improved lead generation.

What is MS Excel?

MS Excel is a widely-used spreadsheet software that enables enterprise companies to analyze, store, and visualize data. With its powerful data manipulation and visualization capabilities, MS Excel helps businesses make informed decisions based on insights derived from their data. Enterprises use MS Excel for various purposes, such as financial analysis, budgeting, forecasting, and reporting. It's an essential tool for businesses to track performance metrics and streamline their operations.

Connecting Yandex Direct to MS Excel

Connecting Yandex Direct to MS Excel can be done in several ways:

  • Use Yandex Direct's native export functionality to download data in CSV or XLSX format and then import the file into MS Excel.
  • Utilize the Yandex Direct API to programmatically fetch data and automate the process of importing it into MS Excel.
  • Employ a third-party data connector for MS Excel Yandex Direct, which simplifies the process of importing data from Yandex Direct to MS Excel.
  • Select an ETL tool that extracts, transforms, and loads the data directly from Yandex Direct to MS Excel, such as Improvado.

While all of these methods can help you connect Yandex Direct to MS Excel, using Improvado offers several benefits over alternative solutions. Improvado automates the entire data pipeline, from data extraction to loading data into MS Excel, allowing you to focus on analyzing and visualizing the data, rather than struggling with complex data integration tasks.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to MS Excel with Improvado

Improvado is the best solution for connecting Yandex Direct to MS Excel because it simplifies and automates the entire data integration process. With Improvado, you no longer need to worry about manually exporting and importing data, managing API connections, or dealing with data format issues. The platform is built to handle large volumes of data and offers a comprehensive list of metrics and dimensions that can be automatically extracted from Yandex Direct. Additionally, Improvado provides robust customer support, ensuring a seamless integration experience.

Summary of connection Yandex Direct to MS Excel

In summary, connecting Yandex Direct and MS Excel has never been easier, thanks to Improvado. The platform's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal solution for enterprise companies looking to centralize their marketing and sales data. With Improvado, you can unlock the full potential of your Yandex Direct data and create insightful, data-driven marketing strategies. To learn more about how Improvado can help your business, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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