Connect Rakuten Advertising to Metabase to Streamline Marketing Analytics

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What is Rakuten Advertising?

Rakuten Advertising is a leading global digital marketing platform that helps large enterprises drive performance and growth. By leveraging advanced technology, data-driven insights, and strategic partnerships, Rakuten Advertising enables businesses to reach their target audience, optimize marketing spend, and drive eCommerce success. With a comprehensive suite of advertising products and services, Rakuten Advertising empowers enterprises to create engaging, high-impact campaigns that deliver measurable results.

What is Metabase?

Metabase is an open-source business intelligence (BI) and data visualization platform designed to make data analysis and reporting accessible to everyone within a large enterprise. With its easy-to-use interface, Metabase allows users to create customizable dashboards, generate insightful reports, and visualize data in multiple formats. By connecting to various data sources, Metabase enables businesses to gain valuable insights from their data, empowering decision-makers to make informed, data-driven decisions that drive growth and optimize operations.

Connecting Rakuten Advertising to Metabase

Connecting Rakuten Advertising to Metabase can be done through several methods:

  • Using Rakuten Advertising's API to extract data and import it into Metabase.
  • Exporting data from Rakuten Advertising in CSV or Excel format and then importing it into Metabase using their native import tools.
  • Utilizing a third-party data connector for Metabase Rakuten Advertising integration, which simplifies the process by automatically syncing data between the two platforms.
  • Building a custom integration using a combination of Rakuten Advertising's API and Metabase's data ingestion capabilities, allowing for more advanced data manipulation and analysis.
  • Choosing Improvado as an all-in-one solution, which provides seamless data extraction and load capabilities, along with powerful data transformation and visualization tools. This enables businesses to connect Rakuten Advertising to Metabase with ease and efficiency, while also benefiting from Improvado's advanced analytics capabilities.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Connecting Rakuten Advertising to Metabase with Improvado

Improvado is the ideal solution for connecting Rakuten Advertising to Metabase, as it offers a comprehensive, scalable, and customizable data pipeline that caters to the needs of large enterprises. With Improvado, businesses can automatically extract metrics and dimensions from Rakuten Advertising, as detailed in their data dictionary, while also leveraging the platform's robust data transformation and normalization capabilities. This ensures that data from Rakuten Advertising is seamlessly integrated into Metabase, allowing for accurate and insightful analysis and visualization. Furthermore, Improvado's exceptional customer support ensures that any challenges or issues that may arise during the integration process are swiftly addressed, ensuring a smooth and successful implementation.

Summary of connection Rakuten Advertising to Metabase

In summary, connecting Rakuten Advertising and Metabase is an essential step for enterprises looking to maximize the value of their marketing data. By leveraging Improvado's powerful data pipeline, businesses can seamlessly integrate data from Rakuten Advertising into Metabase, enabling them to unlock valuable insights and drive performance. With Improvado, enterprises can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data while centralizing marketing and sales data. To get started with Improvado, book a call with one of their experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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